Bitemark going Carbon Neutral
I’m blogging about going carbon neutral today in the spirit of the Live Earth series of concerts. Caring for our environment is something that I personally am very passionate about.
Some of the initiatives that we are implementing to reduce power consumption include:
- Powering off computers at night
- Switching to low power consumption servers for our data centre and office
- Switching to low power light globes
- Locating our offices close to staff and clients to reduce travel.
In addition to that, we are offsetting our carbon emissions with carbon credits through various projects.
I think it’s very interesting to watch the groundswell that is occurring around “climate change” at the moment. In Australia over 450,000 people sent an SMS in support of the live earth concert. Now that’s pretty significant. The marketing is working!
Personally, my biggest carbon weakness is my fondness for the “big sedan” that I drive. As much as I love it (yes, it’s an emotional thing), I’ve reduced its carbon footprint by:
- Significantly reducing my travel by car
- Carpooling when possible (most of the time)
- Limiting our family to only one car.
I’ll get rid of it when the lease comes up. Hopefully by then I can get a hybrid family car!
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
