Case Study: Mobile Mechanic - Monster Conversion Rates!
Ace Mobile Mechanics provide mobile car service, mobile auto electrician service and breakdown assistance to Melbourne and surrounding suburbs.
Like many businesses, Ace mobile had a website but were not using it as a lead generation tool. In fact, their website didn’t even have their phone number listed (a 13 number - 13 20 42).
Challenge:
To turn Ace Mobile’s website into a lead generation tool.
Response:
New website:
We designed the new Ace Mobile website to be simple and easy to read so as not to get in the way of the potential customer. A thorough understanding of the target market enabled us to write copy that honed in on the customers needs. A clear call to action was incorporated into the copy and contact forms were designed to ensure a high conversion rate.
Build website traffic:
Attaining high Google rankings enabled us to quickly generate traffic to the website. The search terms that Ace Mobile can be found on include:
- Mobile Mechanics
- Mobile Mechanic Melbourne
- Fleet Servicing Melbourne
- Breakdown Assistance Melbourne
- Vehicle Pre-purchase Inspections
In addition to these highly searched on terms, the Ace Mobile website is drawing website visits from several hundred other search terms. Ace Mobile also has significant placements in Yellow Pages® and Yellow Pages® online which generate further traffic to the website.
The results - Extreme conversion rates:
Here’s where it gets interesting. Our statistics show that for every 100 people that come to the Ace Mobile website, 10 people will fill in a contact form and leave their details behind. A further 10 people will pick up the phone and call.
That is a staggering 20% visits to leads conversion rate!
A further 50% of those people actually book a service.
Most websites that we see get around a 0.1% visits to leads conversion rate.
These kind of conversion rates are practically unprecedented in any form of marketing. Bear in mind that around 50% of visits to the website come from Victoria where Ace Mobile operates. The other 50% of website visitors are not even in the market.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.
