Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
So what does it take to create an effective web marketing website? Our experience shows that it takes a range of expertise from fields such as:
- Branding
- Web Design
- Web Development
- Web Copywriting
- Sales Strategy
- Search Engine Optimisation
- Lead Generation
I always wonder why “web designer” became the term that many people associate with creating a website. To create an effective web marketing campaign takes so much more than a web designer.
Perhaps the reason that “web designer” became pervasive is that most business owners are unsure how to measure the outcomes of a web marketing project. Designers and Marketing Agencies have sold them on the idea that marketing outcomes are intangible things like image and brand recognition. For most small to medium businesses in Australia, that is simply not good enough.
Promoting your business by web marketing is a tangible, measurable process. It can be measured by:
If a web designer can’t instantly show you examples of how they deliver on these KPI’s, then it’s time to look for a web marketing company. A web marketing company can help you to:
If you are not generating leads or making sales through your website, then it’s time to act.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
