If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads.
However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is an argument that you can never have enough leads. I’ve considered the question in this page.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
This entry was posted
on Sunday, July 15th, 2007 at 12:26 am and is filed under Lead Generation, Web Marketing, Web conversion rates.
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