Getting to the top of Google takes more than techniques
There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine Optimisation, black hats, white hats and Matt Cutts… If you want to know what any of those things are, read the article here.
The following particularly interesting quote from the article highlights the subject of our recent post on getting to number one in Google:
“For SEO practitioners, it’s increasingly the case that strong organic rankings require an integrated effort from several disciplines (PR, writing, design, web development), making SEO a fundamental component of a web strategy rather than an afterthought.”
One of the most important pieces of Search Engine Optimisation is providing good information for people at the destination. Good copywriting is essential.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
