Web marketing - The easy way to select a company to market your business on the web…
If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves?
The answer to that question will tell you how much they know, really know, about marketing to your customers. That’s the job you’re employing them to do. If they show no interest in you then they will show no interest in your clients too.
If the first paragraph of their home page uses we several times, then move on quickly.
The key to making a marketing campaign effective is connecting with your customers.
Of course, there is a place for stating your credentials, but it’s hard to like people that can only talk about themselves.
Getting our customers to number one in Google is something that we do well at Bitemark, but we believe that engaging with customers is far more important. You can measure how well your website engages with your customers by looking at its conversion rates.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.And yes, we can get your website to number one in Google too ;-)!
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
