Conversion Rate Web Marketing Blog 

Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!”

Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content.

“It has become an article of faith that the Web is all about content;

content is King on the Web as opposed to television where commercials are king.”

So when it comes to your web marketing, what is this king that we hail called Content? I think we can boil it all down to this:

“Useful Information”

Effectively dealing with the infinite choice of consumers on the web involves a mind-shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are chosen by them. There’s a huge benefit to making this mindshift - it’s easy to create the content that your customers are looking for.

 On the web, “useful information” could be as simple as things like:

• A relevant picture
• A useful or entertaining video
• An informative well-written web page
• A blog
• A flash product demonstration
• An intelligent product description
• A customer review.

The beauty of “useful information” is that it:

• Is always at the heart of high conversion rates 
• Only takes time to create
• Can create reciprocity with your customers
• Gives your customers an experience with your brand
• Can directly generate sales.

This entry was posted on Saturday, September 1st, 2007 at 5:21 pm and is filed under Lead Generation, Online video, Web Marketing, Web conversion rates, Website Video, eCommerce conversion rates. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.