Conversion Rate Web Marketing Blog 

Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and “life plan.”

The trouble with those terms is that they are searched on fairly frequently by the target market of our client.  However, they’re just not phrases that you’d use in this type of website copy.

Referencing our recent article on getting to number one in Google, you’ll remember we need to work the search engine keywords into the heading, title and opening paragraph of the copy. Preferably we need the keyword in the first sentence and, if possible, the opening words of the line. 

We want the search engine rankings, but we also want the website to make sense! Where there’s a will, there’s a way.

You could say, “I was working on my life plan today,” but probably not in the opening line of this type of website.

After kicking around a few ideas in the office, we’ve gone with a question, “Will your life plan become your reality?” Seems obvious now, but there are so many times when it just doesn’t jump out at you. It can be tempting to break the rules of good copywriting at times like this.

Like life planning, successfully weaving keywords into website copy can be challenging. But it’s better to take the challenge of writing good readable website copy than to waste your effort on something that just doesn’t make sense.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

Contact us on 1300 248 362 for a free conversion rate review of your website. And yes, we can get your website to number one in Google too!

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested
and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra
Corporation or any of it’s subsidiaries.

This entry was posted on Monday, September 10th, 2007 at 11:08 pm and is filed under Copywriting, Search Engine Optimisation, Search Engines, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.