Burn carbs not carbon
In a push to make Bitemark green we’ve developed the “burn carbs not carbon” program. Basically, this involves encouraging the team to ride their bikes to work rather than driving.
So far our super-fit general manager Mark Standeven has joined the cause with me. Between us, we are potentially saving up to 2 tonnes of greenhouse gas emitted every year!
It’s a small start, but our personal trainer is happy! I think that the real benefit of riding to work is that:
- We’re get smarter about using energy
- Being in peak physical fitness keeps the mind sharp
- We’re reducing our dependence on fossil fuels.
We want to take the “going green” philosophy further, so the next thing we are looking at is green website hosting. If you think about it, web servers generally run 24×7 in power draining air conditioned data centres. Some of the areas that we’re investigating are:
- Using servers that require less power
- Purchasing energy from renewable sources (Green power - there are plenty of providers in Australia now)
- Offsetting other greenhouse gas emissions with carbon credits.
From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.
We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.
And yes, we can get your website to number one in Google too!
Contact us on 1300 248 362 for a free conversion rate review of your website.
