Conversion Rate Web Marketing Blog 

Hiring a marketing consultant can be a smart move. Particularly if you run a business that doesn’t have a marketing department (i.e. most small businesses).

Often B2B and professional services companies are created by people who are very good at what they do, but who are not necessarily good at articulating it. Sometimes they struggle to describe what it actually is that they do, let alone how and why it will benefit you.

That’s where a good marketing consultant can help. A marketing consultant can help you to:

1. Clarify your uniqueness and competitive advantage (USP)
2. Position your brand in the market (your perception)
3. Use advertising, direct marketing, PR and events effectively
4. Improve your selling tools and skills.

Without a clear, consistent and understandable message to offer, it is practically impossible to create an effective website.

How important is your website in the scheme of things? We’ve worked with Gene Stark of Stark Reality Marketing on a number of projects, so I asked him this question.

“Online Advertising is now the fastest growing media category that has overtaken Cinema and Outdoor Advertising. Your website has today become your most accountable and effective marketing tool, if it’s designed, built, promoted and maintained correctly.  If your marketing consultant doesn’t understand this then you are in serious trouble!”

Even for small businesses the opportunities for low cost, high return marketing will be on the web. And that’s why you should see a marketing consultant who understands websites intricately.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too!

Contact us on 1300 248 362 for a free conversion rate review of your website.

This entry was posted on Wednesday, September 26th, 2007 at 12:06 am and is filed under Marketing, Our clients, Running your business, Web Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.