We recently wrote about a Melbourne mobile mechanic who was spamming Google Maps with several … [Read more...]
About Brett Gilbertson
If you are looking for help in your online lead generation strategies, then give Bitemark a call on 03 9012 6600. Bitemark specialises in lead generation websites and driving targeted traffic through search engine optimisation (seo).
Google Maps is a Haven for Spammers
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Mike Blumenthal first reported Local Business Listing SPAM on Google Maps last July. Seven months … [Read more...]
How to measure your eCommerce Website
With all of the information that is available from measuring websites with tools like Google … [Read more...]
Truck signage is a traffic oppportunity
Sure, truck signage is an great opportunity to engage your audience on the road, but what about … [Read more...]
Google Maps – New Format For Local Business Results in Google
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Have you noticed that the format has changed for Google Local Business Results? The above example … [Read more...]
Google Maps – Local Business Listings – Is your business on the Google Map?
Last year, Google Maps quickly became the number one online map directory service in Australia, … [Read more...]
Is Google really the end of the Yellow Pages® Directory?
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Newt Barret explained an important shift in his blog post today, "Real World Experiment Explains … [Read more...]
Microsoft’s Live Search Has a Huge Size Problem
A number of our clients have noticed that their websites have completely dropped out of Microsoft's … [Read more...]
Don’t Get Lost in Translation
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We've been working with the translators at Meaningful Exchange, helping with their email marketing … [Read more...]
Real Example: How can I generate more leads for “Development Loans”
I was meeting with William MacLean from McLean Finance today and we found that his website is on … [Read more...]
WHOIS: Is Your Domain Name Really Yours?
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What every company needs to know about their domain name... Imagine that you are moving … [Read more...]
Lessons in Customer Service from an Acoustic Guitar Shop
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One of my personal goals for 2008 is to get a new acoustic guitar. I've been playing guitar for … [Read more...]
The Google Maps van is in town – And I snapped it!
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I wrote a post about the new Google Maps "Street View" feature after seeing this funny image … [Read more...]
Web Design – Don’t Sweat The Home Page
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You're working on a new web design and you're fussing over the home page. You've got very limited … [Read more...]
Is Your Web Design a Platform for Performance or a Serious Liability?
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The pinnacle of web design is where form and function work together. A good web design is … [Read more...]
Email Marketing Preview Pane Gallery – The Good Examples
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It's been several years since images started being blocked in the preview pane of your email client, … [Read more...]
Email Marketing Preview Pane Gallery – The Bad Examples
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Since our recent article on Email Marketing and the Outlook preview pane, I've been collecting both … [Read more...]
Yellow Pages® Online – How can you make platinum ads work?
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Many of our clients use the Yellow Pages® Directory and the Yellow Pages® Online to generate leads … [Read more...]
Web 2.0 Hype Busted by Jakob Nielsen
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Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web … [Read more...]
Only geeks will laugh at this…
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Okay, this is a little off the conversion rates topic, but it made me laugh. For those who … [Read more...]
Customer to Marketer – I Want a Divorce
I was speaking with Copywriter Meri Harley today about how many business marketers seem to have … [Read more...]
Selling on price – Are your customers really price sensitive?
"Our customers are price sensitive." "Our product is a grudge purchase." I've been hearing this … [Read more...]
Part 1: The Copywriting Formula for Business Websites
"We are the leading provider of ..." Would you like a dollar for every time you've read that on a … [Read more...]
Part 2: The Copywriting Formula for Business Websites
So what is the formula for writing great website copy for your business website? Well, let's … [Read more...]
Email Marketers: Ignore the preview pane at your own risk!
I'm really trying hard to look for email marketers who care about what their email looks like in the … [Read more...]
eCommerce Websites – What do you need to maximise conversion rates?
Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, … [Read more...]
Email Marketing – Missy keeps it simple
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I've been on the … [Read more...]
Pointless Website Polls – Have your say!
Have you ever seen a website poll like this one? I can't remember where I found it, but it's a … [Read more...]
Using LivePerson to Boost Conversion Rates
I've had two completely opposite experiences this week with LivePerson chats. LivePerson is a … [Read more...]
Email Marketing: What will it look like in the preview pane?
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Since Microsoft introduced the image blocking feature in Outlook 2003, the question that every email … [Read more...]
Banner Blindness – Eyetracking Studies Expose Fancy Formatting
The massive take up of eye-tracking in website usability studies has revealed some interesting … [Read more...]
Fort Knox expands Melbourne Self Storage
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I recently met with the team at Fort Knox in their Melbourne Self Storage facility. In the last 2 … [Read more...]
Conversion Killer! Forced shopping cart registration
Number one on my list of eCommerce conversion killers is the shopping cart registration page. It … [Read more...]
48 Hour Google Listings – Know what you are signing up for!
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I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think … [Read more...]
Cool flash websites – Impress or Convert?
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Most people who have worked with us know that we're not a big fan of "cool flash websites" for … [Read more...]
What’s the big deal about getting into Google?
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Much of the focus of Australian website owners is still on search engine optimisation and getting … [Read more...]
Check your website before running your Radio Advertising Campaign!
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I met with John Tellis of www.tailor.com.au last week to talk about his website. Since John's … [Read more...]
Website Rescue – How your Radio Advertising can generate visits to your website and convert them to leads
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I had a number of people call me this week to say, "Have you heard this radio ad for 'Website … [Read more...]
eCommerce Website Search – 10 rules to better search results and higher eCommerce conversion rates
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A simple way to boost your eCommerce website's conversion rate is to make sure your visitors can … [Read more...]
eCommerce Websites – 10 rules to better internal search results
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When you're running an eCommerce website you spend so much time optimising your site, improving your … [Read more...]
Want an effective website? See your marketing consultant first.
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Hiring a marketing consultant can be a smart move. Particularly if you run a business that doesn't … [Read more...]
Google Maps
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Australians have recently been introduced to Google Maps and Local Business Search in the search … [Read more...]
eCommerce Websites – How to handle eCommerce problems and save your customers
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US company Tealeaf recently released some interesting research related to errors on eCommerce … [Read more...]
Are long URLs a turn off?
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According to the Marketing Sherpa Search Marketing Benchmark Guide 2008 long URLs are on the … [Read more...]
Conversion rate review – Metal finishes website
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We recently conducted a conversion rate review on a website for a company that creates metal … [Read more...]
Burn carbs not carbon
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In a push to make Bitemark green we've developed the "burn carbs not carbon" program. Basically, … [Read more...]
The search engine keyword challenge – Can your website copy make sense?
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Getting your search engine keywords into the right places in your website copy doesn't always come … [Read more...]
Conversion rates – The basics
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In this article on Clickz, Bryan Eisenberg of Future Now discusses the basics of conversion rates. … [Read more...]
You have to pay to get into Google right?
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"You have to pay to get into Google right?" Too often there is confusion about what's paid and … [Read more...]
We’re number one in Google for number one in Google :-)
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Every business that takes web marketing seriously wants to be number one in Google. So we recently … [Read more...]
Franchise websites – Are franchises missing the web marketing boat?
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We've spoken to many franchises about their websites in our travels and have come to the conclusion … [Read more...]
Email Marketing and SPF
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There has always been a clear difference between opt-in email marketing and SPAM. Unfortunately for … [Read more...]
Content is king in web marketing, but what on earth is it?
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Ask any company that is successful at web marketing and they will confirm the proclamation, … [Read more...]
Franchise Web marketing – How do you market your franchise online?
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Are franchises sitting on the biggest opportunity in web marketing today? One of the real … [Read more...]
Web marketing – The easy way to select a company to market your business on the web…
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If you're looking for an easy way to identify a web marketing company that can help you to achieve … [Read more...]
Getting to the top of Google takes more than techniques
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There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine … [Read more...]
Number one in Google: The Secret Techniques that will get you there!
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OK, so you want your site to go to number one in Google, and you’re looking for the secret … [Read more...]
Online selling and international orders
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One of the fantastic things about the internet is that selling online has enabled many small … [Read more...]
Read this before you accept international orders from your website
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If your business sells online, receiving your first international order can be thrilling. One of … [Read more...]
Google Listing Guarantee
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I recently wrote a page about guaranteed Google listings that went straight to the top of Google. … [Read more...]
Tablet PC’s – Has the next generation laptop slipped in the back door?
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I've been a user of Tablet PC's for about 5 years now. Yes, I had one of the really bad version 1.0 … [Read more...]
Bamboo Floors – A sustainable alternative to Hard Wood
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Did you know that Bamboo can grow up to 4 ft in one day? I didn't until I met Ken and Lyn … [Read more...]
Mag Wheels – New and Used in Victoria
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Canterbury Tyres are specialists in new and used mag wheels. At their 3 retail sites … [Read more...]
Online Video Production and Corporate Video for websites
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Online video is fast becoming a mainstream requirement for website projects. Since we've just … [Read more...]
Using online video to increase conversion rates
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Can online video boost your conversion rates? Video is becoming an important feature of many … [Read more...]
Selling is not telling – Ask questions
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Wayne Berry of Top Gun Business Academy taught me that "selling is not telling." Over the past 5 … [Read more...]
Lead generation – Can you ever have enough leads?
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If you're not generating leads from your marketing well, then this question is a no brainer. If … [Read more...]
Lead generation Funnel – Why generate more leads?
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Generating more leads is a consideration even when you have enough leads. If you had more than … [Read more...]
Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
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So what does it take to create an effective web marketing website? Our experience shows that it … [Read more...]
Case Study: Mobile Mechanic – Monster Conversion Rates!
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Ace Mobile Mechanics provide mobile car service, mobile auto electrician service and breakdown … [Read more...]
Copywriting – A thousand words is worth a picture
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What's more important, the copywriting or the design of your website? Don't get me wrong, web … [Read more...]
Copywriting – Get your message through
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Copywriting is by far the most imporant element of creating your website. People come to your … [Read more...]
Web Marketing and Business Blogging
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Business Blogging has become a very integral part of the web marketing mix. It's been a huge trend … [Read more...]
Business Blogging
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Blogging for business is one of the most interesting trends emerging on the web. Whilst I was … [Read more...]
Bitemark going Carbon Neutral
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I'm blogging about going carbon neutral today in the spirit of the Live Earth series of concerts. … [Read more...]
Case Study: Australian Migration Resource – Why website traffic does not equal website sales…
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Relocations Made Easy is an online information resource for overseas people migrating to Australian … [Read more...]
Self Storage Success Story
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The thing that has always impressed me most about Fort Knox Self Storage is how well they approach … [Read more...]
Web Design for Visual Impact or Customer Needs?
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Do you need a website that has visual impact? Hits you right between the eyes? Would you be … [Read more...]
Web Design – Visual Impact for SME websites?
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Often the first place that SME businesses go to for a website is a web designer. The question to ask … [Read more...]
Silver, Amber and Costume Jewellery
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Tanjable Expressions is an online retailer of Silver, Amber and Costume Jewellery based in … [Read more...]
What is your budget for lead generation?
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I find it interesting how many companies classify their website as an IT expense. What that tells me … [Read more...]
Can your website generate leads?
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Amongst Australian SME's, there are 2 sides to the "generating leads from your website" … [Read more...]
Lead Generation meets the Content Management System
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Our company works exclusively on websites that are designed to generate leads and make sales for B2B … [Read more...]
Do you need a Content Management System?
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Do you want to be able to edit your own website? Is a content management system the answer? You … [Read more...]
Beware the Google Guaranteed Listing!
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We often encounter web companies that guarantee to get your site listed in Google, but what does it … [Read more...]
Google Guarantee – What to look for with guaranteed listings
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When considering any kind of Google listing guarantee, you should ask, "What will people have to … [Read more...]
Domain Names – How to choose
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Many companies tend to think of their website as a singular entity. As websites continue to become … [Read more...]
WIIFM: The most important question to ask about your marketing
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Back in 2001, Bryan Eisenberg wrote this interesting article about WIIFM. "What's in it for me?" … [Read more...]
What’s in it for me?
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It's often referred to as your favourite radio station, WIIFM. What's in it for me is a fundamental … [Read more...]
Case study: Melbourne Brick Company – Bricks, Pavers, Retaining Walls, Outdoor Living retailer
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Melbourne Brick Company has four outdoor living centres in Glen Iris, Hallam, Hoppers Crossing and … [Read more...]
Shopping Cart Categories
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]
Shopping Carts and Categories – Navigating your way to conversion
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]
Supplemental Results – Google’s second division
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If pages of your site have disappeared from searches on Google, chances are they might have been … [Read more...]
Google’s Supplemental Results
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The chances are that at some time, some of your web pages of your website will be relegated to … [Read more...]
Web statistics
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Having run a web hosting and web marketing business for a number of years, I've evaluated quite a … [Read more...]
Web statistics – search for the truth in your website’s statistics
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Web statistics are the cause of a lot of confusion in business. There are questions that arise … [Read more...]
Yellow Pages® Ads
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I often find myself discussing how to make Yellow Pages® Ads work better with my customers. Quite … [Read more...]
Choosing a domain name
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How many domain names does your company hold? We find that many companies have wisely registered … [Read more...]
Yellow Pages® advertising Vs Google
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Will Google spell the end of the Yellow Pages®? I often hear web techies heralding the end of the … [Read more...]
Using testimonials on your website
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"Testimonials don't work" "I never read testimonials" "Testimonials are all made up" We … [Read more...]