About Mark Standeven

I run a boutique web design and web marketing business located in Melbourne Australia and we specialise in helping small to medium sized businesses with their online marketing. Call us to discuss your needs today on 03 9012 6600.

Logo Design from the Big Guns

Creating a quality logo for your company is vital to the success of your business’s brand. It’s the first mental image of your company that most of the public will develop, and it’s key to a good marketing strategy. It should evoke your service or product visually while maintaining a clean, easily reproduced image that [...]

Google’s New Algorithm Targets Copyright Violators

Starting this week, Google’s algorithm will now penalise sites that have copied content and reward those sites that create the best content. Should you be worried? No… unless you are stealing people’s content. Copyright Removal Notice

Tips to Enchance Customer Relationship for Better Client Retention

As marketers and sales professionals, it goes without saying that we always work hard to get new clients and increase our online presence within our targeted audience. However, it is a must that we also think about the duration value of our existing customers and how our way of communicating with them can enhance  customer [...]

How Your Site Can Get Targeted Traffic Without Relying On Search Engines

Most of the time, if you are not doing it right,  Search Engine Optimisation (SEO) does not yield good or favorable results. Though a huge amount of traffic coming from search engines is ideal, search engines are not the only way to drive traffic to your site. Below are some methods on how you can [...]

Ecommerce Mistakes That Can Make You Go Out of Business

Doing SEO right for ecommerce is never an easy task especially now that Google Panda has been launched. Though I agree with Google that it should clean up its Search Enigne Results Pages (SERPS) the downside is that many legitimate sites are being affected and being caught up with the update. With the recent update, [...]

SEO Friendly Websites 101

Have you been running an Search Engine Optimisation (SEO) campaign and not noticing much progress? Perhaps, your website is not SEO friendly. Before you embark on any SEO campaign, the first thing you need to do is make sure that your website is built for the search engines. Whether or not your website is new, you [...]

Why Followers Who Won’t Purchase Are Important

In this blog post we’re going to look at the importance of reach in your Social Media strategy. Reach is very important in any Social Media Optimisation campaign since it directly affects how your content is being shared and how your website is getting found in the search engines. Furthermore, if your social profile has [...]

Use HTML Emails to Increase Your Conversion Rate

Email marketing is a very important strategy needed by businesses wanting to further improve their online presence. If you have been sending plain text emails to your list, you might want to think twice about what you are doing and start incorporating designs to your campaigns. Though HTML emails may seem scary,  they are attractive [...]

Encouraging Trust On Your Landing Pages

Are you having trouble converting your visitors to a lead? If you are then one of the areas that you need to improve on is the trust factor of your landing pages (and business in general) especially when it comes to making the sale online (ie. commerce sites). So in order to help your visitors [...]

Top Reasons Why Your Company Blog is Failing to Bring In Leads

Over the last years, business blogging has really taken off and while some businesses are succeeding with their blogging efforts, some do not. So why isn’t your blog bringing in leads? It Is Not All About Your Company Try to notice that the type of posts you are writing and see if you have been [...]

How to Optimise Your Google Places Page

Optimising your Google Places Page listing

Ever since Google changed its Local Business Center to Google Places, the more Google Places proved to be dominating the search results for different local search terms. While on-page optimisation is still important, maintaining a well-optimised Google Places profile will, without a doubt enhance, your online visibility thus making your business rank above the rest. [...]

Web Ranking Software Review

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Advanced Web Ranking Review What do you use to monitor your rankings in the search engines? We have been using AWR seo software (AWR) and we use it on a daily basis to track our clients and also our own keyword rankings. The program is really easy for all or our team to use which is a [...]

Did Google’s Panda just put an end to SEO?

Many webmasters and website owners were caught out by the recent Google Panda update, which utilises a kind of algorithm that is effective at filtering out “low quality websites” that have managed to appear up the search engine ranks. Speculations have been raised regarding how severely this update may affect Search Engine Optimisation (SEO) efforts [...]

SEO Strategies that Matter in 2012

As we shift to a more social web, businesses should know that on-page Search Engine Optimisation (SEO) still works and is still relevant in boosting one’s online rankings. This article will talk about what on-page factors you should pay attention to in 2012 and the SEO strategies that we feel still remain important to Google. [...]

Give out prices or build the value equation?

There’s no doubt about it, your customers want to need to know your price. Almost universally customers will tell you that they want to see pricing on your website. As a business owner you need to give them what they want. However, you might need to be a bit smart about how you do it… [...]

Do behavorial sytles impact you conversion rates?

Behavioral Styles - Director, Thinker, Socialiser, Relater

There are many theories and models that attempt to categorise the styles of human behaviour. You might have heard of Myer-Briggs, Socionics or DISC. There are many others and they all have their uses. They’re also all based on Carl Jung’s theories of psychological types. Should you apply behavioural models to your website? The reason [...]

Catering for different personalities yields a 41.82% Conversion Rate

When I’m researching online I work at a very fast pace. I’ll open 5 websites at once from one Google Search, and if I don’t smell the scent of the information that I’m looking for I’ll close the window fast enough to make your head spin. Many other people work like me too. They’re fast [...]

Online Storage and File Sharing Solutions

Get Dropbox from ConversionRate.com.au

Do you use more than one computer and need to share files across them?  How are you currently storing your important documents? Do you share documents with other team members or people outside of your business? Do you have a secure backup service off-site? Are you currently using any of the following to store and [...]

Should You Be Using A Content Management System?

If you’re sick and tired of waiting and paying a fortune for a web designer to update your website, then should you be looking for a content management system (CMS)? I’m sure you’ve heard somebody complaining (maybe even yourself) complained that they are sick of waiting for unreliable web developers each time they want to change [...]

Using A Text Expander Can Save You Time

Text Expanding Tool - Texter

I recently discovered a fantastic time saving tool that all you MAC users out there have probably known forever, it’s a text expanding tool. I couldn’t believe my eyes and I couldn’t believe I have only discovered this now. So what does a text expanding tool do? They allow you to define text substitution hotstrings [...]

Google’s guidance on building high-quality sites

Google's guidance on building high-quality sites

Google recently posted on their Webmaster Central Blog a great article outlining the guidance to building high-quality sites. Below is a bullet point list from that article outlining what count’s as a high quality site. We’re pleased to say that most of these guides are things we’ve been banging on for years so it was [...]

Increase Your Website Subscriber Conversion

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One of the best ways to grow your email marketing list is via an optin or subscriber form via your website. As your list (and your relationship with that list) grows, it also becomes one of the most valuable assets you have. So what’s the best way to convert visitors on your website into subscribers [...]

Get Content, Get Customers = Blockout Blinds Video Customer Service

Blockout Blinds uses Video Marketing

Another example of a company that has made the mind shift from advertising to content marketing is Melbourne based Blockout Blinds. They will show you that creating great content is easy, and as the book title indicates it also gets you customers! It just takes time and effort. Don’t be fooled though, great content rarely [...]

Get Content, Get Customers = Car Service Tips

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Following on from our post about the new book Get Content, Get Customers we wanted to show you some examples of customers who have made the mind shift from advertising to content marketing. A great example of a new content marketer is Ace Mobile Mechanics. Ace are a Victorian company offering auto electrical services, car servicing [...]

Get Content, Get Customers

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In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett (Content Marketing Today) and Joe Pullizzi (Junta 42) – Get Content, Get Customers. Content Marketing is something the we have been very passionate about for a long time now. With our years of experience in building, analysing and marketing [...]

Lead Generation: Are you wasting your time trying to generate more traffic?

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In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale conversion rate had dropped dramatically. [...]

Economic stimulus for your website – Kevin 37

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Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the Australian Government’s $40 billion economic stimulus package. The Kevin37 campaign is named after the Australian Prime Minister, Kevin Rudd and Kogan’s 37” LCD TV. Let’s just say that the PR campaign was clever and effective! It has given this [...]

Can you produce your website KPIs for me in 10 seconds?

OK, it’s time to come out of my Melbourne winter hibernation with this important question… “Can you produce your website KPIs for me in 10 seconds?” “What are they?” You wouldn’t be alone if you asked that. We recently consulted with the lead generation department of very large Australian business. Interestingly they were unable to [...]

Australian businesses are still spamming Google Maps

Locksmiths Sydney - Google Maps Spam Example

It’s unfortunate that we continue to see Australian businesses choosing to spam Google maps. Mike Blumenthal first reported spam local businesses listing on Google Maps on the 27th July 2007. It’s nearly one year on and Mike is still reporting on cases of spam on Google Maps that Google appear to be turning a blind [...]

eBay backs down, but was that the strategy in the first place?

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Since we reported on eBay’s recent move to force PayPal on all of its online auctions in Australia, you may have heard that eBay has compromised on the second part of its plan to eliminate all competition in the payment systems market. Faced with the case that was building against the move at the Australian [...]

Google Website Optimizer is only as good as your ideas

Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better. Here’s what the Google Website Optimizer home page says about it: Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI [...]

Is there such a thing as bad advertising?

If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R, All advertising works, it’s just a matter [...]

Retention Myth: People remember 50% of what they see and hear and only 10% of what they read.

I received an email this morning that made the startling claim that “People remember 50% of what they see and hear and only 10% of what they read.” Interestingly I read this quote (and for that matter, saw it too) in an email about online video. I’m sure that you have read, seen and heard [...]

Real Testimonials – Not Blind Faith

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Do people believe that the testimonials on your website are real? We often hear people express the view that testimonials on websites are contrived or made up. Sometimes with good reason. Let me make one thing clear: Made up testimonials do not belong in professional web marketing. In this “Web 2.0″ world of fast customer [...]

Is shipping costing you sales? – How to boost your conversion rates with shipping

Is shipping a mystery on your online shopping website? Lack of clarity around shipping is one of the biggest conversion killers in eCommerce. Fortunately there are some simple conversion techniques that you can use to stem the flow of lost orders caused by shipping mystery. Let’s start with the basics: Detail your shipping policy Link [...]

Has Word 2007 Mashed Up Your Email Marketing?

Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That’s probably because Outlook 2007 now uses Microsoft Word to digest a HTML email. Previous versions of Microsoft Outlook used Internet Explorer to display HTML emails. For email marketers that means that a number of significant HTML features are gone. In Outlook [...]

41.82% Conversion Rate for Piano Removalists

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We’re happy to say that we’ve set a new conversion rate record for our lead generation websites – 41.82%. That means that for every 100 people that visit this page, at least 41 of them will complete and submit this form. Why is this page converting so well? Here’s a couple of reasons: It’s a [...]

eBay wants to force you to use PayPal

You may have heard that eBay recently announced its intention to force buyers and sellers to use PayPal on its monopoly online auction site. eBay currently allows users to use other payment methods such as direct bank deposit. According to iTWire eBay has asked the ACCC to excuse it from the trade practices act over [...]

The 7 Keys of High Conversion Lead Generation Websites – Part 2

This is part 2 of our article on The 7 Keys of High Conversion Lead Generation Websites. Key 5 :- Design for conversion A website that is designed for conversion will be: Easy to read – why do so many designers hate words? I say that because so many of them try to hide your [...]

Can’t find your website in Google? Baby steps for Google rankings.

If I had a dollar for every time I’ve heard this: “I can’t find our website in Google.” The real question usually is, “what did you search for?” Waiting for your new website to show up in Google can be painful. You can avoid disappointment by setting your expectations right in the first place. Don’t [...]

Is SPAM an obsolete concept?

Bizreport published findings from a Q Interactive / Marketing Sherpa report today that show that the general public view of what spam is poles apart from the accepted technical definition of spam. Apparently email users tend to mark anything that they don’t want to receive any more as spam, however the strict technical definition of [...]

Is a picture really worth a thousand words?

DLS Computer's UPS sales website apcups.com.au without text

We all know that a picture can be worth a thousand words, but it’s not always the case. Words are the most fundamental blocks of our communication. To prove this Jeff Sexton at Future Now asked, “What happens when you take the words away?” Jeff used the website www.netdisaster.com to suck out all of the [...]

How can Australian businesses beat a recession?

Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]

The 7 Keys of High Conversion Lead Generation Websites – Part 1

Why do some websites generate leads better than others? Having developed a number of lead generation websites that convert over 20% of visits into enquiries, we know that asking this question is a big step in the right direction. In several years of striving to improve lead generation website conversion rates we’ve come up with [...]

Piano Removalist Blasts Off With Huge Conversion Rates

Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity. Google rankings can be hard to achieve if you’ve never had a website before. Many [...]

eCommerce Website Benchmark – What is a visit worth to you?

One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value of a visit. Often this metric is called “Revenue Per Visit,” but I just find that it feels better if you put the $ sign in front of it. It’s an emotional thing. If your currency is not [...]

It’s NOT the content management system that matters… It IS the content!

If you’re sick and tired of waiting and paying a fortune for a web designer to update your website, then should you be looking for a content management system? Here’s a scenario that was recently described by Platform Interactive (Makers of a proprietary Content Management System) boss David Barnes of : “The customer gets sick [...]