In this blog post we’re going to look at the importance of reach in your Social Media … [Read more...]
About Mark Standeven
I run a boutique web design and web marketing business located in Melbourne Australia and we specialise in helping small to medium sized businesses with their online marketing. Call us to discuss your needs today on 03 9012 6600.
Use HTML Emails to Increase Your Conversion Rate
Email marketing is a very important strategy needed by businesses wanting to further improve their … [Read more...]
Encouraging Trust On Your Landing Pages
Are you having trouble converting your visitors to a lead? If you are then one of the areas that … [Read more...]
Top Reasons Why Your Company Blog is Failing to Bring In Leads
Over the last years, business blogging has really taken off and while some businesses are succeeding … [Read more...]
How to Optimise Your Google Places Page
Ever since Google changed its Local Business Center to Google Places, the more Google Places proved … [Read more...]
Web Ranking Software Review
Advanced Web Ranking Review What do you use to monitor your rankings in the search engines? We have … [Read more...]
Did Google’s Panda just put an end to SEO?
Many webmasters and website owners were caught out by the recent Google Panda update, which utilises … [Read more...]
SEO Strategies that Matter in 2012
As we shift to a more social web, businesses should know that on-page Search Engine Optimisation … [Read more...]
Give out prices or build the value equation?
There’s no doubt about it, your customers want to need to know your price. Almost universally … [Read more...]
Do behavorial sytles impact you conversion rates?
There are many theories and models that attempt to categorise the styles of human behaviour. You … [Read more...]
Catering for different personalities yields a 41.82% Conversion Rate
When I'm researching online I work at a very fast pace. I'll open 5 websites at once from one Google … [Read more...]
Online Storage and File Sharing Solutions
Do you use more than one computer and need to share files across them? How are you currently … [Read more...]
Should You Be Using A Content Management System?
If you're sick and tired of waiting and paying a fortune for a web designer to update your website, … [Read more...]
Using A Text Expander Can Save You Time
I recently discovered a fantastic time saving tool that all you MAC users out there have probably … [Read more...]
Google’s guidance on building high-quality sites
Google recently posted on their Webmaster Central Blog a great article outlining the guidance to … [Read more...]
Increase Your Website Subscriber Conversion
One of the best ways to grow your email marketing list is via an optin or subscriber form via your … [Read more...]
Get Content, Get Customers = Blockout Blinds Video Customer Service
By 1 Comment
Another example of a company that has made the mind shift from advertising to content marketing is … [Read more...]
Get Content, Get Customers = Car Service Tips
Following on from our post about the new book Get Content, Get Customers we wanted to show you some … [Read more...]
Get Content, Get Customers
In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett … [Read more...]
Lead Generation: Are you wasting your time trying to generate more traffic?
In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our … [Read more...]
Economic stimulus for your website – Kevin 37
Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the … [Read more...]
Can you produce your website KPIs for me in 10 seconds?
OK, it's time to come out of my Melbourne winter hibernation with this important question... "Can … [Read more...]
Australian businesses are still spamming Google Maps
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It's unfortunate that we continue to see Australian businesses choosing to spam Google maps. Mike … [Read more...]
eBay backs down, but was that the strategy in the first place?
Since we reported on eBay's recent move to force PayPal on all of its online auctions in Australia, … [Read more...]
Google Website Optimizer is only as good as your ideas
Google Website Optimizer is an awesome tool that allows you to test different versions of your web … [Read more...]
Is there such a thing as bad advertising?
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If you're involved in marketing, then you'll probably have heard about the ABC's show about … [Read more...]
Retention Myth: People remember 50% of what they see and hear and only 10% of what they read.
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I received an email this morning that made the startling claim that "People remember 50% of what … [Read more...]
Real Testimonials – Not Blind Faith
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Do people believe that the testimonials on your website are real? We often hear people express the … [Read more...]
Is shipping costing you sales? – How to boost your conversion rates with shipping
Is shipping a mystery on your online shopping website? Lack of clarity around shipping is one of the … [Read more...]
Has Word 2007 Mashed Up Your Email Marketing?
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Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That's probably … [Read more...]
41.82% Conversion Rate for Piano Removalists
We're happy to say that we've set a new conversion rate record for our lead generation websites - … [Read more...]
eBay wants to force you to use PayPal
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You may have heard that eBay recently announced its intention to force buyers and sellers to use … [Read more...]
The 7 Keys of High Conversion Lead Generation Websites – Part 2
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This is part 2 of our article on The 7 Keys of High Conversion Lead Generation Websites. Key 5 :- … [Read more...]
Can’t find your website in Google? Baby steps for Google rankings.
If I had a dollar for every time I've heard this: "I can't find our website in Google." The real … [Read more...]
Is SPAM an obsolete concept?
Bizreport published findings from a Q Interactive / Marketing Sherpa report today that show that the … [Read more...]
Is a picture really worth a thousand words?
We all know that a picture can be worth a thousand words, but it's not always the case. Words are … [Read more...]
How can Australian businesses beat a recession?
Here in Australia, some economists have been spinning the yarn that our economy is "decoupled" from … [Read more...]
The 7 Keys of High Conversion Lead Generation Websites – Part 1
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Why do some websites generate leads better than others? Having developed a number of lead generation … [Read more...]
Piano Removalist Blasts Off With Huge Conversion Rates
Piano Removalists - Network Piano Carriers - entered the online removals world late last year with … [Read more...]
eCommerce Website Benchmark – What is a visit worth to you?
One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value … [Read more...]
It’s NOT the content management system that matters… It IS the content!
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If you're sick and tired of waiting and paying a fortune for a web designer to update your website, … [Read more...]