About Mel Datu

Mel has a journalism degree with a passion for Search Engine Optimisation (SEO), she has over 5 years experience in helping businesses get higher website rankings. For help with your SEO strategies, call Bitmeark on 03 9012 6600.

Social Media Rules Every Marketer Should Know

Everyone knows that there are rules and regulations that need to be followed when participating in social media. These rules are not designed to limit freedom of expression or to inhibit creativity but rather to prevent spamming, bad content, and a poor community experience. Believe it or not, some marketers are breaking the such rules [...]

Creating Compelling Landing Pages

One way to push away readers from your landing page is by filling it with a lot of unnecessary text. Whatever you have to offer, no matter how appealing, may lose its catch if you flood your landing page with variety and junk. A great landing page is short and simple. You should ensure that [...]

Interesting Marketing Stories of the Week

It’s interesting how some companies still fail at using social media to enhance their customer service department. It’s even more interesting how some private Facebook posts leak and appear on Google’s search results. Many Companies Still Fail at Social Media Customer Service According to PR Squared, most businesses until now are failing to use social [...]

Common Sales Mistakes and How to Avoid Them

Isn’t a bummer when marketing mistakes translate into lost sales and wasted leads. Especially if the mistakes could be prevented if only research was done first! In this post, we will go through some of the common mistakes, salesmen make and how they can be remedied. Not Researching Before Calling Not researching what your lead [...]

Types of Unique Content You Should Try Producing

To be able to be successful with inbound marketing, you need to have a blog, some lead generation offers, and some social media accounts which you need to use well. However, as useful as those things are, it’s easy to get stuck into producing into a content rut. Let’s face it we don’t want to [...]

Reasons Why People May Not Be Trusting Your Company

Are you a startup company? Are you having a hard time getting sales and customers? Maybe customers find it hard to trust your company? Though you can hire a branding consultant who can help you with your branding efforts, we have a better idea. But before we go into tactics that can improve your branding [...]

Separating the Good Leads from the Bad Ones

How do you separate good leads from the bad ones? Though there is nothing wrong with unqualified leads, they can drain your resources and can ruin your marketing data and campaigns. By identifying the good leads from the bad ones, you save your company time and you get a better sense what a promising lead [...]

Producing Engaging Content for “Boring” Industries

How interesting is your content? According to a recent study, almost 40% of B2B marketers cite create content that’s neither provocative nor engaging. Just because your industry is boring does not mean you cannot produce a content that is worth reading. Below are ways on how you can create interesting content from boring industries. Be [...]

Tips for SEO International Marketing

Do you cater to businesses that have an international audience? As a marketer, how do you properly optimise their sites to reach international markets? Our tips below should be able to help you rework your existing strategies and focus on the more important ones that will establish your client’s international presence. Signal The Right Language [...]

Catch Up on the Marketing Stories of the Week

Just because you are on vacation does not mean the world of Internet marketing is also slowing down. Nope! Just like any other day, bloggers are still blogging and Google’s making changes left and right and Twitter’s getting richer and richer more than ever. If you are not sure what it is that I’m talking [...]

Tips to Improve the Performance of Your Landing Pages

Creating a landing page has become so easy nowadays that attention to details tend to fly out the window. If you have been guilty of taking for granted your landing pages, below are some little tweaks you can do that can make a BIG difference in your lead generating efforts. Liven Up Your Headline Each [...]

Types of Unique Content You Should Try

You should know by now that you need to regularly produce content if you want to be successful with inbound marketing. This where the problem of getting into a content rut comes in. Let’s face it, you don’t want to produce the same types of content over and over again. You will bore your readers [...]

Is Twitter Dying or Thriving?

There has been ongoing debates whether or not Twitter is dying. The problem is the debate is usually centered on various studies about Twitter usage, noting increases in the number of users, tweets, and mobile usage. But come to think of it, how do those increase contribute to the strength of Twitter as a social [...]

Proven Ways to Increase Your Blog Subcribers

Don’t get so caught producing quality content that you tend to neglect how to grow your existing subscriber base. Remember that the more subscribers you get to have, the wider you expand the top of your funnel. Below are some tips on how you can further attract more blog subscribers. Promote Your ‘About Us’ Page [...]

Widening Your Social Media Reach

Your business will largely benefit with the right kind of audience, which only the right social media set can accomplish. If you want to gather a social media following that will largely extend your market reach, then you need to produce quality content and focus on strategies that will catch the attention of your potential [...]

Shameless Marketing Techniques to Engange Your Visitors

Are you having a hard time grabbing the attention of your visitors? Below are some shameless marketing tactics you can apply to your marketing and advertising efforts to get your visitors engaging with your content. It’s completely up to you if you want to implement these tactics but it will certainly help you improve your [...]

Goodbye Google Places, Welcome The New Google+ Local Page

Google Places has been scrapped and has been replaced with Google+ Local which maximises Google’s efforts to encourage more people to use their social network. As of May 30, 2012, Google Places pages have been automatically converted into 80 million Google+ local pages. Though it is a dramatic change to enhance Google Plus, it will [...]

How to Deal With Social Media Marketing Pet Peeves

Part of being a marketer is interacting with fans and followers no matter what the social platform is. Marketers need to be patient and enthusiastic when it comes to dealing with all sorts of people. Not all people will be easy to deal with. While some are nice to talk to, marketers will sooner or [...]

Important Places You are Forgetting to Add Calls To Action

Does your landing page offers a high conversion rate but very few actual leads? Well there is a huge chance that content is not your problem but rather how you are promoting your offers. Calls-to-Action (CTAs) are very important part of your offers. If you are having traffic generation problems for your landing pages then [...]

Solving Prospects’ Problems Through Marketing

Are you having problems converting your prospects into customers? If yes, then you probably need to rethink your marketing strategy and make sure you provide answers and solutions to your customers’ problems. This post will give you plenty of ideas to implement which will make your marketing more solution-oriented. Create How To Blog Content Blogging [...]

How to Boost Your Blog Subscribers

It’s not uncommon to get caught up in producing content for your business blog and forget about the other important factors that lead to a successful blog. One these factors is increasing your subscriber base. Unfortunately, too many bloggers do not realise the importance of growing their subscribers base. But the fact of the matter [...]

Major Landing Page Mistakes You Need to Stop Doing

You should know by now that landing pages are crucial for effective lead generation. But why does it seem like you are not generating leads quite effectively as you’d like to be? You must be doing something wrong. Below are some common mistakes that could be hindering your landing page conversion rates from reaching their [...]

Reasons Why You Are Not Generating Leads from Social Media

Social media is an amazing tool that enables businesses and marketing teams to interact with prospects, assist customers, and promote their services. If you use your social media profiles correctly and if you have valuable content, expect that prospects will be more than willing to bite what you have to offer and provide their contact [...]

Tips to Keep Your Blog Content Interesting and Varied

There are several things you can do to give your business blog a boost. When you first started out with your blog, your primary concern is to produce original and quality content on a regular basis. However, after a few months of regularly producing and publishing content and attracting readership, it can be beneficial if [...]

Brilliant Email Marketing Personalisation Tips You Need to Implement ASAP

The next in thing when it comes to inbound marketing is personalisation. What this means is that you need to carry out a personalised email marketing campaign for your prospect and customers that will cater to their individual problems, interests, needs, and wants. By having a personalised marketing campaign, you get more visits, more leads, [...]

Best Practices for An Effective Mobile Check-in Campaign

Location-based media like Foursquare encourages people to “check in” at a business using their mobile devices thereby allowing them to keep the people in their social network informed of their whereabouts. For instance, Foursquare works in such a way that it gives the title of “Mayor” to customers who are frequenting a particular shop or [...]

Characteristics of A Winning Social Media Presence

Though social media optimisation is a bit overwhelming for beginners, it’s not really. You may want to consult this list we have created to make sure your online presence across all networks cover these best practices. Even if you are not new to the social media marketing game, you may also want to do a [...]

Using QR Codes for B2B Interactions

QR Codes are everywhere and it looks like they’re here to stay. While most companies use QR codes as a B2C tool, they can also be very useful for B2B interactions. If you want to connect your offline and online marketing efforts and communicate with other businesses, below are some tips for using QR codes. [...]

Reasons No One Shares Your Blog Content

Have you ever written a blogpost, publish it, then feel all you are hearing are crickets? If your content is not interesting enough, then it follows that it is not shareable. Remember that search is social and if your content does not get shared then you may be losing a lot on your blog’s traffic [...]

Ways to Increase Your Online Influence

Increasing your online influence is all about managing connections and associating yourself and your business with those who have a strong online influence.

Extending The Reach of Your Existing Content

It is hard to find the time and people who will write new content for your blog from scratch. Before you try to make new content for your blog, make sure that you are first making the most out of your existing content. The key is repackaging your existing content and distributing it on multiple [...]

Important Metrics Each Marketer Should Know

All marketers know the importance of metrics. Why? Simply put, metrics help marketers set goals and track progress and data to confirm if they did a good job or not. By digging into the metrics and the results, marketers will understand what worked well and what didn’t and then learn from it. If you are [...]

Tips for Terrific Twitter Offers

If you haven’t used your company’s social media accounts for lead generation, then you need to start as soon as possible. Twitter specifically is a great place to promote your special offers which will turn your followers into warm leads. So what makes a great offer on Twitter? The Offer Needs to be Nice By [...]

Building The Buyer Personas of Your Business

Before you decide to design your website, one of the things you need to consider is the buying personas of your business. In a nutshell, buyer personas are the result of dividing your audience into different groups of people. These people are representations of your ideal customers based on customer demographics and online behavior. If [...]

Reasons Why Marketing And Customer Service Need to Work Together

The need for a better marketing /customer service relationship is more important now since customers are now turning to social media as a way of communicating with businesses. Below are reasons why it is important that your marketing and customer service be aligned and how to create a kind of relationship that is much better [...]

Content Formats That Are Rocking Mobile Devices

Nowadays, people not only read content using their computers but also using their mobile devices. Even if you are not yet focusing on mobile optimisation, it is important that you already understand some of the content formats so its easier for you to prioritise your content creation efforts accordingly. Below are some of the content [...]

Ways to Get Others to Retweet Your Content

After publishing your new blogpost, you would naturally want to promote it through Twitter and other social media channels. For the sake of Twitter,  if you want your new blogpost to generate tons of shares, tweets, and interaction, below are some great ways on how you can get others to retweet your content. Discuss Current [...]

Stay Away From These 3 Paid Marketing Mistakes

When done properly, paid marketing opportunities can enhance a business’ inbound marketing efforts. Displaying ads, for example, is a good way to promote your business and drive more traffic to your site. Unless you are doing it wrong! If you want to leverage your paid marketing opportunities and use it your advantage, make sure you [...]

Word Count Does Not Matter

Good business blogging is not about the number of words used, it’s about writing compelling content and optimising the written content for mobile use. Let’s break down some of the reasons why word count in business blogging is unimportant and let’s discuss the more important things we should be focusing on for our blog. Word [...]

Important Steps to Sales Lead Follow-Up

Each inbound sales lead can not only be converted to a customer, but also a satisfied customer who can be the key to a dependable stream of repeat revenue year after year. But how do you convert your sales lead to a satisfied customer? Simple, set-up an effective lead follow-up process. Below are important steps [...]

Ways to Get Removed From Twitter’s Search Results

Twitter is a valuable online marketing tool and just like Google it has its own terms of service (TOS) which everyone needs to respect. When Twitter evaluates whether you should be removed from their search results, what it really wants to know is if you are a spammer or a bot. If you are an [...]

How to Attract The Right Social Media Followers and Expand Your Reach

Most companies nowadays are realising the benefits of social media and are taking action to make sure that they have an extensive social reach online, but how do you attract the right followers for your company? To make sure that your followers can help you advance your marketing objectives, you may want to start by [...]

Creative Ways to Grow Your Email List

It’s a sad and inevitable fact that most email marketing databases decrease by 25-percent each year. Your contacts may have moved from one company to another or they may have opted out of your email communication, or they have abandoned their old email addresses, regardless of the reason why your email database is decreasing, it’s [...]

Implementing A Loyalty Program to Keep Your Existing Customers

According to studies, it costs a business 5-10 times more to get a new customer than to sell to an existing one. If this is the case then you should be keeping your existing customers happy. One way to keep your customers happy is by implementing a loyalty program. No need for convoluted rewards systems, [...]

How to Re-engage Your Inactive Subscribers

According to a recent research, email marketers lose about 25-percent of their email list each year. This is inevitable because people may lose interest in your company, change their email addresses, or perhaps they have unsubscribed– these are all part of the email marketing game and you need to be prepared when these scenarios happen. [...]

Google to Penalise Over-Optimised Sites

Google announced a new tweak in their algorithm coming out shortly. According to their recent announcement, Google will start punishing sites that are over-optimised for Search Engine Optimisation (SEO). Below are the things you need to know about the new Google algorithm update. Will Level The Playing Field This update will certainly level the playing [...]

Important Benefits of Internal Linking

Strategic linking, without a doubt, is an essential part of any website’s Search Engine Optimisation (SEO) campaign. Each link to a web page helps enhance the page rank of a web page thus having a higher position in the search results. While external linking is also important in improving the page rank of your web [...]

What You Should NOT Tweet About

According to a recent study, only 36% of tweets are worth reading, 39% are mediocre at best, and 25% of tweets are not worth reading at all. These results, without a doubt, are extreme and somehow beg the question why people are not finding value in tweets. Thankfully, the study provided the reasons why some [...]

How to Search Google Like An Expert

How many times do you use Google in a day? Chances are, unless you are a Search Engine Optimisation (SEO) geek, you probably still use Google in its simplest form. If you currently use Google by typing in a few words and changing your query until you find what you are looking form, then we’re [...]

Writing a Powerful Landing Page Copy

Whether it’s writing a new blogpost, creating lead nurturing emails, or creating videos for YouTube, online marketers are master content creators. However, when they think about landing pages, most online marketers make the mistake of jumping right away to making the sale without thinking if their content is appealing enough to their site visitors. Remember [...]

Top Pay Per Click (PPC) Myths Busted

Though many marketers are able to fuse their Pay Per Click (PPC) efforts with their organic optimisation efforts quite well, some marketers still cannot balance the two thus relying heavily on paid search traffic to drive visitors and leads to their site. To help put PPC in the right pespective and to help marketers with [...]

How to Leverage Internal Linking to Boost Your Site’s SEO

Well-written content and inbound links are major elements of a Search Engine Optimisation (SEO) campaign. If you have a blog or an e-book, it goes without saying that you naturally want to drive as much traffic to it as possible. Part of your SEO strategy should always be internal linking. By figuring out which of [...]

Optimising Your Video for YouTube

Producing and publishing a lot of content and optimising them is an important part of inbound marketing. As an online marketer, you should know that content is not just limited to written words. One can also get creative in making informative videos and given that YouTube is the most popular video site, you need to [...]

Improving Your Brand Strategy

Your brand campaign strategy should align with your company goals. Otherwise, your business may eventually hit the wall without the proper strategy. Furthering your brand is all about the how, what, when, and to whom you intend to communicate your product or service. By having a clear and concise brand strategy, you get to know [...]

Conversion Assists: Leveraging The Most Influential Pages of your Site

Understanding your website’s conversion assists can help you identify the most influential pages and interactions that are happening on your website. Simply put, conversion assists are pages on your website which your visitors viewed before they were converted into leads or clients. By analysing your conversion assists data, you get to learn why some of [...]

Is Lead Scoring For Your Business?

When it comes to inbound marketing, the good news is that it can help you get high volumes of leads. The challenge, however, lies on separating the good quality leads from those people who are just looking around. This is where lead management or lead scoring comes in. By scoring your leads, you designate certain [...]

Homepage Makeover: How to Increase Your Conversion Rate

The homepage of your website is your virtual storefront and your face to the world and it is for this reason that you need to have an effective homepage that is capable of turning more visitors into buyers. Quite often though many websites have unknown issues in their homepages that significantly contribute to high bounce [...]

Three Important Qualities Your Marketing Offer Should Have

When it comes to all forms of marketing, offers serve as gateways to lead generation. Without call to actions, site visitors cannot be converted into leads. Since there are so many marketers that get confused on exactly what a marketing offer can be, this article will explain the essential characteristics of an offer and how [...]

Extending The Life of A Press Release

If creating a quality press release is already hard, its promotion is even harder. What do you do to keep the buzz around your press release? Unfortunately, it is really difficult to extend the life of a press release if not done properly and at the right time. For this post, we will be talking [...]

How to Give and Get Customer Love

If a business regularly shows it customers some love then don’t be surprised if that business becomes a lovable brand. If your brand is loved by many, customer referrals, press-worthy testimonials, customer retention and loyalty will come easily. Below are some ways to give and get customer love. Feature the success of your customers in [...]

Twitter Best Practices: How To Use Twitter Effectively

So how do you make Twitter work for your business? Twitter is not just about broadcasting or advertising your products. If you want to make use of Twitter in promoting your business, you need to make sure that you interact and connect with your followers sincerely. This will help build stronger support and awareness for [...]

Practical Link Building Strategies for Local Business

When we carry out a link building campaign for a local business, we need to consider how much traffic a website will get (return on investment) from the link itself and not just where in the rankings a website will fall. An effective link building campaign is all about going beyond dumping exact anchor text [...]

Tips On Creating Video Content

If you are a vigilant online marketer, you should now be doing something to popularise your onlinee videos. With the recent Google Panda 3.3 update, Google clearly expressed that it will be improving its video snippets and will now be showing direct links to the most popular videos of YouTube in their search results. If [...]

Google Launches Its Panda 3.3 Update Along With 40 Other Changes

Google has launched its Panda 3.3 update at the same time it announced its 40 search updates in February. Though it would be impossible to fully discuss all the 40 changes here, it is important to note that  Google is turning off a method of link analysis which they have been using for years. In [...]

Tips to Improve Efficiency When Working Under Pressure

What do you do when work has doubled and order volume has increased? Even though your sales may increase you may not be in a position to increase your staff, instead, why don’t you look at improving your efficiency by using a some great tools and techniques. Below are some mantras to live by when [...]

Essential Tools For Managing Your Team and Projects

What tools and systems do you use to manage your team? To make sure that all your projects run well, you need to effectively manage deliverables and your virtual staff. In this article we will share  the basic tools we depend on to ensure our projects run smoothly, on time, and exactly according to what [...]

Online Marketing Blunders You Need To Avoid

Ever wonder why some online marketing strategies work for some websites and not yours? Maybe you made a mistake in its implementation or maybe you are doing the wrong strategy. Below are some online marketing blunders that may prevent your online business from succeeding. Not Enough Dedication to Internet Marketing Many online businesses started as [...]

Tips on Improving Brand Engagement on Facebook

Have you jumped on board the Facebook juganaught yet? If not, need to realise the goldmine that is in the social networking sites like Facebook. By creating a Facebook page, businesses will expose themselves to more than 750 million active Facebook users. If, as a business owner, you want to expose and promote your business [...]

The Importance of Marketing and Sales Collaboration

Ongoing communication between your marketing team and sales team is very important when running online marketing campaigns and it’s essential that both teams work in harmony for better campaign outcomes. Below are some pieces of advice for cross-department collaboration. Tip 1: Communicate Campaign Details Always notify your sales department about the specifics of the campaign you [...]

Zendesk: Simplifying The Help Desk Support System

Do you need help prioritising customer support ticket requests as well as being able to assist your customers when they cannot reach a live agent? Then you should consider an online support ticketing program. With this type of system, you will be able to help agents answer questions, track issues and streamline interactions with your [...]

Just Say NO to Black Hat SEO

Be warned if you are delving into the dark art of Black Hat SEO as it will eventually come back and bite you in the you know what! The worst thing you can do as an Internet marketer is to play dirty Search Engine Optimisation (SEO) tricks, AKA Black Hat techniques. If you are being [...]