Are you having problems converting your prospects into customers? If yes, then you probably need to rethink your marketing strategy and make sure you provide answers and solutions to your customers’ problems. This post will give you plenty of ideas to implement which will make your marketing more solution-oriented. Create How To Blog Content Blogging [...]
Improving Your Brand Strategy
Your brand campaign strategy should align with your company goals. Otherwise, your business may eventually hit the wall without the proper strategy. Furthering your brand is all about the how, what, when, and to whom you intend to communicate your product or service. By having a clear and concise brand strategy, you get to know [...]
Is Lead Scoring For Your Business?
When it comes to inbound marketing, the good news is that it can help you get high volumes of leads. The challenge, however, lies on separating the good quality leads from those people who are just looking around. This is where lead management or lead scoring comes in. By scoring your leads, you designate certain [...]
Ecommerce Mistakes That Can Make You Go Out of Business
Doing SEO right for ecommerce is never an easy task especially now that Google Panda has been launched. Though I agree with Google that it should clean up its Search Enigne Results Pages (SERPS) the downside is that many legitimate sites are being affected and being caught up with the update. With the recent update, [...]
Tips to Improve Efficiency When Working Under Pressure
What do you do when work has doubled and order volume has increased? Even though your sales may increase you may not be in a position to increase your staff, instead, why don’t you look at improving your efficiency by using a some great tools and techniques. Below are some mantras to live by when [...]
Essential Tools For Managing Your Team and Projects
What tools and systems do you use to manage your team? To make sure that all your projects run well, you need to effectively manage deliverables and your virtual staff. In this article we will share the basic tools we depend on to ensure our projects run smoothly, on time, and exactly according to what [...]
Online Marketing Blunders You Need To Avoid
Ever wonder why some online marketing strategies work for some websites and not yours? Maybe you made a mistake in its implementation or maybe you are doing the wrong strategy. Below are some online marketing blunders that may prevent your online business from succeeding. Not Enough Dedication to Internet Marketing Many online businesses started as [...]
The Importance of Marketing and Sales Collaboration
Ongoing communication between your marketing team and sales team is very important when running online marketing campaigns and it’s essential that both teams work in harmony for better campaign outcomes. Below are some pieces of advice for cross-department collaboration. Tip 1: Communicate Campaign Details Always notify your sales department about the specifics of the campaign you [...]
Zendesk: Simplifying The Help Desk Support System
Do you need help prioritising customer support ticket requests as well as being able to assist your customers when they cannot reach a live agent? Then you should consider an online support ticketing program. With this type of system, you will be able to help agents answer questions, track issues and streamline interactions with your [...]
Online Storage and File Sharing Solutions
Do you use more than one computer and need to share files across them? How are you currently storing your important documents? Do you share documents with other team members or people outside of your business? Do you have a secure backup service off-site? Are you currently using any of the following to store and [...]
Want an effective website? See your marketing consultant first.
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Hiring a marketing consultant can be a smart move. Particularly if you run a business that doesn’t have a marketing department (i.e. most small businesses). Often B2B and professional services companies are created by people who are very good at what they do, but who are not necessarily good at articulating it. Sometimes they struggle to describe [...]
Online selling and international orders
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One of the fantastic things about the internet is that selling online has enabled many small businesses to access international markets. At the Small Business Expo in Melbourne last weekend I listened to a talk by William Mulholland from McMahons Lawyers regarding some of the legal issues that face small businesses. It got me thinking about the risks [...]
Read this before you accept international orders from your website
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If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost. But beware, the ease of conducting transactions over the internet belies the potential minefield of international trade. Before you leap into the global marketplace, [...]