Truck signage is a traffic oppportunity
Tuesday, February 19th, 2008
Sure, truck signage is an great opportunity to engage your audience on the road, but what about creating traffic to your website?
A recent study* on radio advertising showed that 80% of listeners who heard a relevant radio ad with a web address mentioned in it went on to visit the website. We postulate that the same would hold true for other forms of volatile advertising like TV and outdoor (including billboard advertising and car, van and truck signage).
Warning: When advertising, make sure that your web address is memorable.
If your web address is not relevant to your advertising message, it may be too hard to remember. So make sure that your web address relates to the key theme of your ad. Think about registering a domain name specifically for you advertising campaign.
For example, for one of our clients - Superior Mobile Mechanics - we registered www.superiormobile.com.au for use in advertising and vehicle signage in addition to the domain www.superiormobilemechanics.com.au.
The first domain is easier to remember and spell correctly, but the second domain was better for search engine ranking… so we use both.
* Source: commercialradio.com.au
From the author: If you use email marketing to reach your customers and prospects, then there’s are simple things that you can do ensure that you message gets through and gets acted on. They key is in your email marketing conversion rates.
