So far our super-fit general manager Mark Standeven has joined the cause with me. Between us, we are potentially saving up to 2 tonnes of greenhouse gas emitted every year!

It’s a small start, but our personal trainer is happy! I think that the real benefit of riding to work is that:

• We’re get smarter about using energy
• Being in peak physical fitness keeps the mind sharp
• We’re reducing our dependence on fossil fuels.

We want to take the “going green” philosophy further, so the next thing we are looking at is green website hosting. If you think about it, web servers generally run 24×7 in power draining air conditioned data centres. Some of the areas that we’re investigating are:

• Using servers that require less power
• Purchasing energy from renewable sources (Green power - there are plenty of providers in Australia now)
• Offsetting other greenhouse gas emissions with carbon credits.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too!

Contact us on 1300 248 362 for a free conversion rate review of your website.

Some of the initiatives that we are implementing to reduce power consumption include:

1. Powering off computers at night
2. Switching to low power consumption servers for our data centre and office
3. Switching to low power light globes
4. Locating our offices close to staff and clients to reduce travel.

In addition to that, we are offsetting our carbon emissions with carbon credits through various projects.

I think it’s very interesting to watch the groundswell that is occurring around “climate change” at the moment. In Australia over 450,000 people sent an SMS in support of the live earth concert. Now that’s pretty significant. The marketing is working!

Personally, my biggest carbon weakness is my fondness for the “big sedan” that I drive. As much as I love it (yes, it’s an emotional thing), I’ve reduced its carbon footprint by:

1. Significantly reducing my travel by car
2. Carpooling when possible (most of the time)
3. Limiting our family to only one car.

I’ll get rid of it when the lease comes up. Hopefully by then I can get a hybrid family car!

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.