“Can you produce your website KPIs for me in 10 seconds?”

“What are they?” You wouldn’t be alone if you asked that.

We recently consulted with the lead generation department of very large Australian business. Interestingly they were unable to provide us with this information in a timely manner.

You might think, if a big corporation can’t pull this information together quickly, then how could you expect me to?

Well, as a small business, you actually have an huge advantage. Since there is likely to be only a few people involved in the collection of the information it is much easier to put it together. The smaller your business, the quicker it should be to do this.

So what KPIs (Key Performance Indicators) am I talking about? Well, three KPIs in fact.

1. Visits- How many visitors came to your website last month?
2. Leads – How many leads were generated via phone, drop in or contact forms?
3. Sales – How many leads turned into a sale?

These three KPIs will tell you exactly what to focus on in your website at any point in time. Without this information so much effort is wasted. We make it a rule not to make any recommendation on any website without this minimum of information.

So, it’s been more than 10 seconds now. There’s no excuses for not having this information at your fingertips. Go get it!

If you need help making it easier, contact us.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too !

Contact us on 03 9012 6600 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

Here’s what the Google Website Optimizer home page says about it:

Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase revenue and ROI whether you’re new to marketing or an expert.

We’ve been using Google Website Optimizer in our Conversion Rate Optimisation program to find out what customers really want from websites.

Over time, we’ve come to understand this: Whether you use Google Website Optimizer to run a split test or a multivariate test, the results that you are going to get are only as good as your ideas.

Testing the colours of call to action buttons will only get you so far… You need to delve deeper to make this tool work for you. So where do you find the best ideas to test?

1. Know your customers – Spend time talking with them and understanding them.
2. Know your bottom line conversion stats – Visits, Enquiries and Sales or Visits for lead generation, Carts and Sales for e-commerce websites.
3. Delve into your web analytics to find problem areas and opportunities for improvement.
4. Know the outcomes that you would like to improve. Is it more sign-ups, downloads, lead contact forms, shopping carts, orders or sales?
5. Get the help of experienced testers.

Google Website Optimizer is a key tool that can help you to keep your conversion rates heading north. Of course, here in Australia, we would prefer to call it Google Website Optimiser. Perhaps that’s something that Google could test to see if it helps.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too !

Contact us on 03 9012 6600 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.