We all know that a picture can be worth a thousand words, but it’s not always the case. Words are the most fundamental blocks of our communication. To prove this Jeff Sexton at Future Now asked, “What happens when you take the words away?” Jeff used the website www.netdisaster.com to suck out all of the [...]
Customer to Marketer – I Want a Divorce
December 13, 2007 By Leave a Comment
I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers. It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a [...]
The Copywriting Formula for Business Websites
December 8, 2007 By Leave a Comment
“We are the leading provider of …” Would you like a dollar for every time you’ve read that on a business website? On many business websites, copywriting like this is common. Do all these companies suffer from self esteem so low that they need to pump up their tyres? I think and hope that there’s a better answer. I [...]
The search engine keyword challenge – Can your website copy make sense?
September 10, 2007 By
Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and “life plan.” The trouble with those terms is that they are searched on fairly frequently by the target market of our client. However, [...]
Web marketing – The easy way to select a company to market your business on the web…
August 23, 2007 By
If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves? The answer to that question will tell you how much [...]
Copywriting – A thousand words is worth a picture
July 8, 2007 By
What’s more important, the copywriting or the design of your website? Don’t get me wrong, web design is very important. A bad web design turns people off and reflects poorly on your brand. However, the more important yet often forgotten part of any web marketing project is the copywriting of your website. Good copywriting includes: Well constructed [...]