Conversion Rate Web Marketing Blog 

We all know that a picture can be worth a thousand words, but it’s not always the case. Words are the most fundamental blocks of our communication. To prove this Jeff Sexton at Future Now asked, “What happens when you take the words away?”

Jeff used the website www.netdisaster.com to suck out all of the text from amazon.com. Well we did a little experimenting of our own, and you can see the results here.

Take the simple high conversion online shopping and lead generation website apcups.com.au. Here’s a screenshot of it without the words:

It’s not very useful. If you look at the site with the words, you get the picture (pun intended).

It’s strange that words are so often overlooked in a website project. We often see that copywriting is kept in house or left out of a website project altogether. Others tell us that people don’t read websites, but a demonstration like this reveals that people depend on what’s written!

When we are selling a new website in a competitive situation, we usually find that our competitors are only offering a web design and a content management system. Most don’t take any interest in actually creating the content and the copy for the website. Strange really, because it’s the words that actually make the website work.

From the author: As a web programmer I have been involved in developing several content management systems. I was hands on in developing our own content management suite called eComMetrix®.

What I know from working on hundreds of lead generation and eCommerce websites over 11 years is that there is something far more important in creating a website than the system that you use. It’s your conversion rates and it’s a measure of how effectively the content of your website engages with your website visitors.

We know that to achieve high conversion rates and sales from your website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark™.

And yes, we can get your website to number one in Google too !

Contact us on 1300 248 362to find out how you could boost the conversion rates of your website.

I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers.

It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a company with their mission statement on their home page? Who cares right?

All to often, the customer is brushed aside in their communication. It’s a one way street, and it only runs their way.

Coincidentally, Gene Stark from Stark Reality Marketing sent me a cool video about this very thing this afternoon. It’s a online video ad that was made for Microsoft Digital Advertising Solutions by Belgian Geert Desager. Check it out:

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too !

Contact us on 1300 248 362to find out how you could boost the conversion rates of your eCommerce website.

“We are the leading provider of …” Would you like a dollar for every time you’ve read that on a business website?

On many business websites, copywriting like this is common. Do all these companies suffer from self esteem so low that they need to pump up their tyres? I think and hope that there’s a better answer.

I think there’s three very good reasons that companies end up with such boring copy on their websites:

1. They copy what everyone else does without thinking
2. They focus their website team on flashy website design and content management systems, and they don’t realise the importance of the written copy on their website
3. They don’t know how to write good website copy and they don’t have a formula to guide them.

It’s a fact that the formula for great website copy is not generally known, even to marketing consultants and agencies. 

So what is the formula for writing great website copy? Read our article about the copywriting formula for business websites.

From the author: As a web programmer I have been involved in developing several content management systems. I was hands on in developing our own content management suite called eComMetrix®.

What I know from working on hundreds of lead generation and eCommerce websites over 11 years is that there is something far more important in creating a website than the system that you use. It’s your conversion rates and it’s a measure of how effectively the content of your website engages with your website visitors.

We know that to achieve high conversion rates and sales from your website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark™.

And yes, we can get your website to number one in Google too !

Contact us on 1300 248 362to find out how you could boost the conversion rates of your website.

Getting your search engine keywords into the right places in your website copy doesn’t always come easily. We’re working on a website at the moment whose keywords include the terms “life planning” and “life plan.”

The trouble with those terms is that they are searched on fairly frequently by the target market of our client.  However, they’re just not phrases that you’d use in this type of website copy.

Referencing our recent article on getting to number one in Google, you’ll remember we need to work the search engine keywords into the heading, title and opening paragraph of the copy. Preferably we need the keyword in the first sentence and, if possible, the opening words of the line. 

We want the search engine rankings, but we also want the website to make sense! Where there’s a will, there’s a way.

You could say, “I was working on my life plan today,” but probably not in the opening line of this type of website.

After kicking around a few ideas in the office, we’ve gone with a question, “Will your life plan become your reality?” Seems obvious now, but there are so many times when it just doesn’t jump out at you. It can be tempting to break the rules of good copywriting at times like this.

Like life planning, successfully weaving keywords into website copy can be challenging. But it’s better to take the challenge of writing good readable website copy than to waste your effort on something that just doesn’t make sense.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

Contact us on 1300 248 362 for a free conversion rate review of your website. And yes, we can get your website to number one in Google too!

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested
and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra
Corporation or any of it’s subsidiaries.

If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves?

The answer to that question will tell you how much they know, really know, about marketing to your customers. That’s the job you’re employing them to do. If they show no interest in you then they will show no interest in your clients too.

If the first paragraph of their home page uses we several times, then move on quickly.

The key to making a marketing campaign effective is connecting with your customers.

Of course, there is a place for stating your credentials, but it’s hard to like people that can only talk about themselves.

Getting our customers to number one in Google is something that we do well at Bitemark, but we believe that engaging with customers is far more important. You can measure how well your website engages with your customers by looking at its conversion rates. 

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.And yes, we can get your website to number one in Google too !

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

What’s more important, the copywriting or the design of your website?

Don’t get me wrong, web design is very important. A bad web design turns people off and reflects poorly on your brand. However, the more important yet often forgotten part of any web marketing project is the copywriting of your website. Good copywriting includes:

• Well constructed headlines
• Use of search engine keywords
• Understanding the wants, needs and pains of your target audience
• Having a clear call to action.

Copywriting is the key to getting your message through to your customers. Read more >>

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.