Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That’s probably because Outlook 2007 now uses Microsoft Word to digest a HTML email. Previous versions of Microsoft Outlook used Internet Explorer to display HTML emails. For email marketers that means that a number of significant HTML features are gone. In Outlook [...]
Is SPAM an obsolete concept?
March 26, 2008 By Leave a Comment
Bizreport published findings from a Q Interactive / Marketing Sherpa report today that show that the general public view of what spam is poles apart from the accepted technical definition of spam. Apparently email users tend to mark anything that they don’t want to receive any more as spam, however the strict technical definition of [...]
How can Australian businesses beat a recession?
March 25, 2008 By Leave a Comment
Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]
Email Marketing Preview Pane Gallery – The Good Examples
December 27, 2007 By 3 Comments
It’s been several years since images started being blocked in the preview pane of your email client, however most email marketers have not yet adapted to the change. Having said that, I’ve put together a gallery of email marketing messages that I have received since we wrote our article on the subject that pass the [...]
Email Marketing Preview Pane Gallery – The Bad Examples
December 27, 2007 By 1 Comment
Since our recent article on Email Marketing and the Outlook preview pane, I’ve been collecting both good and bad examples of the email marketing that I receive. Unfortunately, the scales are stacked on the bad side. Below are a few examples. From the author: How effective is your email marketing? The answer lies in your [...]
Email Marketers: Ignore the preview pane at your own risk!
November 29, 2007 By Leave a Comment
I’m really trying hard to look for email marketers who care about what their email looks like in the preview pane. It’s too easy to find bad examples, and I’m caved into the urge to expose them! So here are the three bad examples that I received today. If it wasn’t for my recent posts [...]
Email Marketing – Missy keeps it simple
November 27, 2007 By Leave a Comment
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I’ve been on the lookout for good examples of email marketing. It turns out that Missy Higgins has an email marketing savvy record label. Take a look at the example to the left of the Missy Higgins concert tour email that [...]
Email Marketing: What will it look like in the preview pane?
November 14, 2007 By 1 Comment
Since Microsoft introduced the image blocking feature in Outlook 2003, the question that every email marketer should be asking is, “What will this email look like in the preview pane?” It’s surprising to find that four years on, we’re still seeing emails like the example to the left. I drew a blank when I saw [...]
Email Marketing and SPF
September 1, 2007 By
There has always been a clear difference between opt-in email marketing and SPAM. Unfortunately for web marketers, the email SMTP protocol (the language that email servers use to talk to each other) suffers from a complete lack of security. This has made it very difficult for your Internet service provider to tell the difference between 400 messages turning [...]