Conversion Rate Web Marketing Blog 

One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value of a visit. Often this metric is called “Revenue Per Visit,” but I just find that it feels better if you put the $ sign in front of it. It’s an emotional thing. If your currency is not called a dollar, then insert your symbol here…

$ Per Visit = Number of Website Visits / $ Total Website Sales

If the number is high, then just concentrate on getting more traffic. If it’s low, then start asking questions about things like:

• Order process conversion rates
• The average number of items sold on orders
• Your pricing 
• The pages where most people abandon the order process.

There are many places to look for ways to improve you $ per visit.  

You should also look at this metric across the different sources of traffic. For example, look at the $ per visitor from Google organic searches as opposed to Google Adwords.

Dollars Per Visit is also extremely useful for setting bid limits in Google Adwords and Pay Per Click (PPC) advertising campaigns. For instance, if you know that you margin is 50% and your $ per visit is $1.50, then bidding over 70c a click will lose you money. Be sure to monitor this specifically for your Adwords and PPC traffic as it is sure to vary with different traffic sources.

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362 to find out how you could boost the conversion rates of your eCommerce website.

I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think it’s unfortunate that many people in the search engine marketing industry feel it’s okay to prey on people’s ignorance.

I say this because what “getting listed” in Google and Yahoo means in this email is very different to what most people think it means.

You need to understand the difference between paid search engine advertising and free organic search engine rankings.

What these ads actually offer is placement in the paid search engine advertisements. Paid search engine advertising literally takes 15 minutes to have up and running, so why is 48 hours a big deal? Well, what most people think ”getting listed” means relates to organic search results, which usually take weeks and months to get. So whats the difference?

For the purpose of this explanation we’ll use Google to explain. Click on the image to the right for an overlay of the Paid vs Unpaid areas of Google search results.

Search Engine Ads (also known as Pay Per Click, PPC, Sponsored Links, Google Adwords):

• May appear across the top of a search, but always on a light yellow background
• Usually appear on the right hand side of your search
• Are noted by the text “sponsored links”
• Are limited to 35 characters of text per line
• Are paid for when someone clicks on the link in the ad
• Run when and where the advertiser wants you to see them
• Are not necessarily relevant to your search
• Can be set up and running in about 15 minutes
• Get about 1/7th of the clicks that organic listings get.

Organic search listings:

• Always appear on the left hand side of Google, and always on a white background
• Are based on the pages and text of your website
• Cannot be bought (you can pay a company like ours to “optimise” your site to help you get them, but you cannot pay Google for them)
• Are based on a computer algorithm that determines whether the site is relevant to your search
• Usually take at least a couple of weeks or months to get (The fastest we’ve ever got to number one in Google is 24 hours for this page about “cool flash websites“)
• Are 7 times more effective than paid search ads.

Now if you read the fine print of this ad, it does state that the offer relates to “sponsored links.” You’ll have to look hard to see it and you’d really need to know what sponsored links are to be able to discern what this ad was all about.

If you’re looking to get listed in Google and Yahoo, then first understand the difference between what’s paid and what’s not.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too!

Contact us on 1300 248 362 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

“You have to pay to get into Google right?” Too often there is confusion about what’s paid and what’s not in Google.

It’s time to set the record straight. Click the image to the left to see which areas of Google are paid and which are non-paid.  

The listings that appear with a light yellow background at the top of a search page are “sponsored links” or paid listings. There can be up to three listings here.

The listings to the right are also “sponsored links” or paid listings.

The listings on the left hand side on the white background, sometimes under the yellow sponsored listings, are called organic search results. These are non-paid, computer generated listings.

So how do I get my site into Google? 

Organic listings in Google can be achieved by Search Engine Optimisation or SEO. They rely on copy writing and other techniques.

Paying for sponsored links is called Pay Per Click or PPC. For Google, this involves running a Google Adwords campaign.

Which should I choose, SEO or PPC?

Well, both can yield fantastic results when coupled with a high conversion website. We consider SEO to be important since our research indicates that it:

• Attracts up to 80% of the traffic from search results
• May carry a higher feeling of trust because it’s not an ad
• Can deliver a longer lasting and higher return on investment.

However PPC is also very useful because it enables you to quickly:

• Test page conversion rates
• Supplement SEO traffic
• Explore new search terms.

There are  good reasons to use both both SEO and PPC effectively for your website.