According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R,

All advertising works, it’s just a matter of how much.

Click here to view the embedded video.

For many businesses marketing is one of the biggest expenses, and you don’t need to work for an ad agency to know that there is big money changing hands for good advertising… and bad advertising.

Maybe Russel Howcroft’s statement that all advertising works is true in an advertising agency sort of a way… but maybe not for long.

Marketing on the Internet has introduced many businesses to the concept that you can draw a direct line from good marketing to increased sales. It has introduced an unprecedented standard of tools, data and accountability.

Now, Google Analytics has launched a tool in the US that allows marketers to see what impact their TV ads have on their website traffic.

It may not be expected in advertising agencies, but In our opinion advertising has failed if it doesn’t generate a return on investment. Looks like Google Analytics is about to shake up the ad world.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too !

Contact us on 03 9012 6600 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.