In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale conversion rate had dropped dramatically. [...]
The 7 Keys of High Conversion Lead Generation Websites – Part 2
April 17, 2008 By 1 Comment
This is part 2 of our article on The 7 Keys of High Conversion Lead Generation Websites. Key 5 :- Design for conversion A website that is designed for conversion will be: Easy to read – why do so many designers hate words? I say that because so many of them try to hide your [...]
The 7 Keys of High Conversion Lead Generation Websites – Part 1
March 24, 2008 By 4 Comments
Why do some websites generate leads better than others? Having developed a number of lead generation websites that convert over 20% of visits into enquiries, we know that asking this question is a big step in the right direction. In several years of striving to improve lead generation website conversion rates we’ve come up with [...]
Piano Removalist Blasts Off With Huge Conversion Rates
March 10, 2008 By Leave a Comment
Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity. Google rankings can be hard to achieve if you’ve never had a website before. Many [...]
Is Google really the end of the Yellow Pages® Directory?
January 26, 2008 By 5 Comments
Newt Barret explained an important shift in his blog post today, “Real World Experiment Explains Impending Demise of Yellow Pages” Talking about the Yellow Pages® he says, “Their old slogan, ‘Let your fingers do the walking,’ was all about how easy it was to use the print directory compared to wandering around downtown looking for a [...]
Yellow Pages® Online – How can you make platinum ads work?
December 27, 2007 By 3 Comments
Many of our clients use the Yellow Pages® Directory and the Yellow Pages® Online to generate leads for their businesses. Over the last year we’ve had a chance to to try out the Yellow Pages® Online Platinum Ad concept with our clients. As illustrated below, the Platinum Ad is a group of 3 small ad [...]
Conversion rate review – Metal finishes website
September 13, 2007 By
We recently conducted a conversion rate review on a website for a company that creates metal finishes for non metal objects such as doors, signs and other building elements. To introduce our readers to how a conversion rate review works, we thought we’d publish a brief summary of our conversion rate review. Client: Metalcote Pty Ltd Website Objectives: [...]
Content is king in web marketing, but what on earth is it?
September 1, 2007 By
Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!” Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content. “It has become an article of faith that the [...]
Lead generation – Can you ever have enough leads?
July 15, 2007 By
If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads. However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is [...]