Often B2B and professional services companies are created by people who are very good at what they do, but who are not necessarily good at articulating it. Sometimes they struggle to describe what it actually is that they do, let alone how and why it will benefit you.

That’s where a good marketing consultant can help. A marketing consultant can help you to:

1. Clarify your uniqueness and competitive advantage (USP)
2. Position your brand in the market (your perception)
3. Use advertising, direct marketing, PR and events effectively
4. Improve your selling tools and skills.

Without a clear, consistent and understandable message to offer, it is practically impossible to create an effective website.

How important is your website in the scheme of things? We’ve worked with Gene Stark of Stark Reality Marketing on a number of projects, so I asked him this question.

“Online Advertising is now the fastest growing media category that has overtaken Cinema and Outdoor Advertising. Your website has today become your most accountable and effective marketing tool, if it’s designed, built, promoted and maintained correctly.  If your marketing consultant doesn’t understand this then you are in serious trouble!”

Even for small businesses the opportunities for low cost, high return marketing will be on the web. And that’s why you should see a marketing consultant who understands websites intricately.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too!

Contact us on 1300 248 362 for a free conversion rate review of your website.

At the Small Business Expo in Melbourne last weekend I listened to a talk by William Mulholland from McMahons Lawyers regarding some of the legal issues that face small businesses.

It got me thinking about the risks of doing business online. Clients have often asked me, “Should I send this order to….?” It’s always better to be informed than sorry, so I put together this page as a guide to the risks of international selling online >>

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.