One of my personal goals for 2008 is to get a new acoustic guitar. I’ve been playing guitar for about 3 years now and I love it. Now that I can hear the difference, I’ve decided that it’s time to get a new, more refined acoustic guitar. I’ve had many different experiences in Music shops. [...]
Selling on price – Are your customers really price sensitive?
December 12, 2007 By Leave a Comment
“Our customers are price sensitive.” “Our product is a grudge purchase.” I’ve been hearing this quite a bit in one of the industries that we’ve been working with recently. Now, I’m not going to dispute the fact that price always comes into the sales process. However, it consistently seems that the businesses that say this [...]
Selling is not telling – Ask questions
July 16, 2007 By
Wayne Berry of Top Gun Business Academy taught me that “selling is not telling.” Over the past 5 years I’ve learnt an enormous amount from Wayne about selling. One of the fundamental keys to professional sales is to be more interested in your customers than yourself. Seems basic right? It still shocks me how many sales [...]