Conversion Rate Web Marketing Blog

So what is the formula for writing great website copy for your business website? Well, let’s cover the basics. Good copywriting addresses each of the following five questions. 1. Who is the customer?   When a prospective customer lands on your web page, they should be saying, “This is for me!” You help them to this conclusion by [...]

When you’re running an eCommerce website you spend so much time optimising your site, improving your product descriptions and fussing over your web design that you sometimes don’t notice the little things. After all, you’re the one who’s trying to sell something. You might be looking around at your stock wondering how to sell it [...]

Australians have recently been introduced to Google Maps and Local Business Search in the search results of Google.com.au. If you go to Google.com.au and perform a search on “Self Storage Melbourne” for instance, you will see a section that looks something like this >> Where Google finds a Business and Geographical cross-match for your search, [...]

Are franchises sitting on the biggest opportunity in web marketing today? One of the real advantages of franchised businesses is that you have local people with local knowledge running a big business system under a big brand. Content is king in the current web marketing environment of search engines, lead generation and conversion rates. Franchises [...]

OK, so you want your site to go to number one in Google, and you’re looking for the secret techniques to get you there? Well, the thing is, they’re not really that secret. Ten minutes of searching on Google will reveal that the basic technical tricks to ensuring that you get to number one in Google [...]

If your business sells online, receiving your first international order can be thrilling. One of the great things about selling online is the ability to reach markets far away for a low cost. But beware, the ease of conducting transactions over the internet belies the potential minefield of international trade. Before you leap into the global marketplace, [...]

Can online video boost your conversion rates? Video is becoming an important feature of many websites. Here are a few examples of websites where we’ve used an online video: Digicast -Video Production and Corporate Videos –  http://www.digicast.com.au/ Melbourne Brick Company - http://www.melbournebrick.com.au/aboutus.asp Used discerningly, an online video can increase the chance of a website conversion because it can: [...]

Generating more leads is a consideration even when you have enough leads. If you had more than enough leads coming in, then you would never have to worry about making a sale to someone that you shouldn’t have.  It’s a fact in business that we do catch the genuine interest of people who shouldn’t buy from [...]

Copywriting is by far the most imporant element of creating your website. People come to your website to find out what you have to offer and what you have to say. And yet strangely, copywriting is often left out of website projects altogether. Why is it that copywriting is so undervalued on the web? I believe that some of [...]

Blogging for business is one of the most interesting trends emerging on the web.  Whilst I was initially sceptical, I’ve discovered an order of benefits for business blogging. Business Blogging gives you the ability to: Develop and hone your writing skills and that of your staff – Marketing has truly entered the Information Age and blogging is about [...]