OK, it’s time to come out of my Melbourne winter hibernation with this important question… “Can you produce your website KPIs for me in 10 seconds?” “What are they?” You wouldn’t be alone if you asked that. We recently consulted with the lead generation department of very large Australian business. Interestingly they were unable to [...]
41.82% Conversion Rate for Piano Removalists
May 8, 2008 By Leave a Comment
We’re happy to say that we’ve set a new conversion rate record for our lead generation websites – 41.82%. That means that for every 100 people that visit this page, at least 41 of them will complete and submit this form. Why is this page converting so well? Here’s a couple of reasons: It’s a [...]
How can Australian businesses beat a recession?
March 25, 2008 By Leave a Comment
Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]
Real Example: How can I generate more leads for “Development Loans”
January 22, 2008 By Leave a Comment
I was meeting with William MacLean from McLean Finance today and we found that his website is on page one in Google for the term “Development Loans.” He’s been getting a number of leads through his site for Development Loans and it’s an area that he specialises in. So the question is, “How can we [...]
Lessons in Customer Service from an Acoustic Guitar Shop
January 16, 2008 By 1 Comment
One of my personal goals for 2008 is to get a new acoustic guitar. I’ve been playing guitar for about 3 years now and I love it. Now that I can hear the difference, I’ve decided that it’s time to get a new, more refined acoustic guitar. I’ve had many different experiences in Music shops. [...]
Web 2.0 Hype Busted by Jakob Nielsen
December 18, 2007 By 1 Comment
Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web marketing people have been saying for a long time. Get Web 1.0 right before thinking about Web 2.0. Web 2.0 is a popular term that refers to things that encourage sharing and community between users. Think Youtube, FaceBook, MySpace, Linked In et al. Think user [...]
Cool flash websites – Impress or Convert?
October 17, 2007 By
Most people who have worked with us know that we’re not a big fan of “cool flash websites” for businesses. Well, we don’t apply this rule to everyone. There are some professions where being cool really is everything. For instance, you’re probably too cool for school (i.e. you need a cool flash website) if you’re a: Rock band or [...]
Website Rescue – How your Radio Advertising can generate visits to your website and convert them to leads
October 12, 2007 By
I had a number of people call me this week to say, “Have you heard this radio ad for ‘Website Rescue’?” Well, I hadn’t heard the ad, so while I was still on the phone I said, “I’ll go to Google and type in Website Rescue and see what comes up.” I was surprised. There [...]
eCommerce Website Search – 10 rules to better search results and higher eCommerce conversion rates
October 3, 2007 By
A simple way to boost your eCommerce website’s conversion rate is to make sure your visitors can actually find what they’re looking for. It’s highly likely that a visitor to your site will use your website’s search tool to do that. Seems simple right? Well, in researching this topic we found that the simple things sometimes slip through the cracks. A review of [...]
Conversion rate review – Metal finishes website
September 13, 2007 By
We recently conducted a conversion rate review on a website for a company that creates metal finishes for non metal objects such as doors, signs and other building elements. To introduce our readers to how a conversion rate review works, we thought we’d publish a brief summary of our conversion rate review. Client: Metalcote Pty Ltd Website Objectives: [...]