In this article on Clickz, Bryan Eisenberg of Future Now discusses the basics of conversion rates. It’s interesting to note that for all of the technical wizardry that you can use to optimise the conversion rates of your web pages, the basics are still as relevant as ever. Some of the basics that Bryan identified in the [...]
Archive for the ‘Web conversion rates’ Category
Content is king in web marketing, but what on earth is it?
September 1st, 2007
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Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!” Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content. “It has become an article of faith that the [...]
Web marketing – The easy way to select a company to market your business on the web…
August 23rd, 2007
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If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves? The answer to that question will tell you how much [...]
Online Video Production and Corporate Video for websites
July 20th, 2007
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Online video is fast becoming a mainstream requirement for website projects. Since we’ve just completed a new website for a video production company, we thought we’d publish our guide to using website video to enhance your online conversion rates. Read more >> If you are looking to include an online video on your website, then [...]
Selling is not telling – Ask questions
July 16th, 2007
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Wayne Berry of Top Gun Business Academy taught me that “selling is not telling.” Over the past 5 years I’ve learnt an enormous amount from Wayne about selling. One of the fundamental keys to professional sales is to be more interested in your customers than yourself. Seems basic right? It still shocks me how many sales [...]
Lead generation – Can you ever have enough leads?
July 15th, 2007
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If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads. However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is [...]
Copywriting – A thousand words is worth a picture
July 8th, 2007
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What’s more important, the copywriting or the design of your website? Don’t get me wrong, web design is very important. A bad web design turns people off and reflects poorly on your brand. However, the more important yet often forgotten part of any web marketing project is the copywriting of your website. Good copywriting includes: Well constructed [...]
Web Design – Visual Impact for SME websites?
July 5th, 2007
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Often the first place that SME businesses go to for a website is a web designer. The question to ask is whether it’s more important that your website is designed: For visual impact, or To demonstrate how you can solve your customers problems? The answer you choose for that question could have a significant impact on your [...]
What’s in it for me?
June 24th, 2007
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It’s often referred to as your favourite radio station, WIIFM. What’s in it for me is a fundamental question to ask before starting any marketing project. The thing is, whether you like it or not, we are motivated by the personal payoff in whatever we do. It’s fundamental to human behavior, and once you understand it, your [...]
Using testimonials on your website
June 12th, 2007
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“Testimonials don’t work” “I never read testimonials” “Testimonials are all made up” We often hear statements like these, however we know that testimonials will continue to be a key element of building trust with your prospects online. The trick is in how they’re used. A good article to read on the subject came from Futrue Now [...]
