Conversion Rate Web Marketing Blog 

Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!”

Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content.

“It has become an article of faith that the Web is all about content;

content is King on the Web as opposed to television where commercials are king.”

So when it comes to your web marketing, what is this king that we hail called Content? I think we can boil it all down to this:

“Useful Information”

Effectively dealing with the infinite choice of consumers on the web involves a mind-shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are chosen by them. There’s a huge benefit to making this mindshift - it’s easy to create the content that your customers are looking for.

 On the web, “useful information” could be as simple as things like:

• A relevant picture
• A useful or entertaining video
• An informative well-written web page
• A blog
• A flash product demonstration
• An intelligent product description
• A customer review.

The beauty of “useful information” is that it:

• Is always at the heart of high conversion rates 
• Only takes time to create
• Can create reciprocity with your customers
• Gives your customers an experience with your brand
• Can directly generate sales.

If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves?

The answer to that question will tell you how much they know, really know, about marketing to your customers. That’s the job you’re employing them to do. If they show no interest in you then they will show no interest in your clients too.

If the first paragraph of their home page uses we several times, then move on quickly.

The key to making a marketing campaign effective is connecting with your customers.

Of course, there is a place for stating your credentials, but it’s hard to like people that can only talk about themselves.

Getting our customers to number one in Google is something that we do well at Bitemark, but we believe that engaging with customers is far more important. You can measure how well your website engages with your customers by looking at its conversion rates. 

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.And yes, we can get your website to number one in Google too ;-)!

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Online video is fast becoming a mainstream requirement for website projects. 

Since we’ve just completed a new website for a video production company, we thought we’d publish our guide to using website video to enhance your online conversion rates. Read more >>

If you are looking to include an online video on your website, then Bitemark can help. Firstly, we can put you in touch with the video production experts at Digicast to help you to produce a video designed specifically for your website. Secondly, we can optimise the video for use in your website using the flash video player.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Wayne Berry of Top Gun Business Academy taught me that “selling is not telling.” Over the past 5 years I’ve learnt an enormous amount from Wayne about selling.  One of the fundamental keys to professional sales is to be more interested in your customers than yourself. Seems basic right?

It still shocks me how many sales people are unprofessional. You can spot an unprofessional sales person straight away when they:

1. Immediately start talking at you
2. Launch straight into the great features of the product that they’re flogging
3. Start bagging the competition
4. Offer you a solution without knowing what you want
5. Start demonstrating their product.

If you are a sales person ask yourself, “Whose voice do I hear the most when I meet a prospect for the first time?”  If it’s your own, then it’s time to brush up on your skills.

Now it may be that you truly have something exciting to say to them, but the problem is that:

Your prospects don’t care!

That is, they don’t care until they know that you are interested in them and that you understand their specific circumstances.

How can you establish interest in your prospects and develop understanding? That’s the easy part:

1. Ask questions to develop rapport, to uncover needs, wants and emotional drivers.
2. Have the questions prepared in advance and written down.
3. Take notes on your prospect’s answers to your questions, taking particular notice of the things that they really get excited about.
4. Only offer a solution based on what you’ve uncovered through asking questions.

Trying to “pitch” to a prospect is hard work. Asking questions on the other hand is easy because you don’t have to feel pressure to perform. You can just sit back and listen while your prospects happily talk about themselves.

The interesting thing that not many people know is that this principle fits perfectly with web marketing. Take a look at your lead generation website. Is it telling or selling?

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads.

However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is an argument that you can never have enough leads. I’ve considered the question in this page.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

What’s more important, the copywriting or the design of your website?

Don’t get me wrong, web design is very important. A bad web design turns people off and reflects poorly on your brand. However, the more important yet often forgotten part of any web marketing project is the copywriting of your website. Good copywriting includes:

• Well constructed headlines
• Use of search engine keywords
• Understanding the wants, needs and pains of your target audience
• Having a clear call to action.

Copywriting is the key to getting your message through to your customers. Read more >>

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Often the first place that SME businesses go to for a website is a web designer. The question to ask is whether it’s more important that your website is designed:

• For visual impact, or
• To demonstrate how you can solve your customers problems?

The answer you choose for that question could have a significant impact on your bottom line…

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

It’s often referred to as your favourite radio station, WIIFM. What’s in it for me is a fundamental question to ask before starting any marketing project.

The thing is, whether you like it or not, we are motivated by the personal payoff in whatever we do. It’s fundamental to human behavior, and once you understand it, your web marketing can go to the next level (the WIIFM level).

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

“Testimonials don’t work”

“I never read testimonials”

“Testimonials are all made up”

We often hear statements like these, however we know that testimonials will continue to be a key element of building trust with your prospects online. The trick is in how they’re used.

A good article to read on the subject came from Futrue Now today:
http://www.grokdotcom.com/2007/06/11/why-testimonials-do-and-dont-work/

To summarise, the keys to making testimonials work are:

1. Make sure they address a specific issue or objection that customers have
2. Use them in the right place.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my client’s websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.