We all know that a picture can be worth a thousand words, but it’s not always the case. Words are the most fundamental blocks of our communication. To prove this Jeff Sexton at Future Now asked, “What happens when you take the words away?” Jeff used the website www.netdisaster.com to suck out all of the [...]
Web Design – Don’t Sweat The Home Page
January 8, 2008 By
You’re working on a new web design and you’re fussing over the home page. You’ve got very limited space. Just 1024 x 768 pixels to play (minus toolbars and scroll-bars). Every pixel matters. Doesn’t it? In our experience, the majority of time in web design projects is spent sweating over every pixel of the home page. Often [...]
Is Your Web Design a Platform for Performance or a Serious Liability?
January 8, 2008 By
The pinnacle of web design is where form and function work together. A good web design is a platform for performance. On the other hand, a bad web design is a serious liability. Note that it’s actually not a battle of form vs function. It’s the two working together. In order to reach the pinnacle with a web design, you must [...]
eCommerce Websites – What do you need to maximise conversion rates?
November 27, 2007 By Leave a Comment
Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, let’s start with the basics. You must give your website visitors all of the information that they require to make a purchase. Seem simple? A good eCommerce system and good information are the first steps to maximising your eCommerce website [...]
Email Marketing – Missy keeps it simple
November 27, 2007 By Leave a Comment
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I’ve been on the lookout for good examples of email marketing. It turns out that Missy Higgins has an email marketing savvy record label. Take a look at the example to the left of the Missy Higgins concert tour email that [...]
Web Marketing = Branding, Design, Web Development, Search Engine Optimisation, Lead Generation?
July 14, 2007 By
So what does it take to create an effective web marketing website? Our experience shows that it takes a range of expertise from fields such as: Branding Web Design Web Development Web Copywriting Sales Strategy Search Engine Optimisation Lead Generation I always wonder why “web designer” became the term that many people associate with creating [...]
Web Design – Visual Impact for SME websites?
July 5, 2007 By
Often the first place that SME businesses go to for a website is a web designer. The question to ask is whether it’s more important that your website is designed: For visual impact, or To demonstrate how you can solve your customers problems? The answer you choose for that question could have a significant impact on your [...]