Conversion Rate Web Marketing Blog 

Piano Removalists - Network Piano Carriers - entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything - especially their marketing activity.

Google rankings can be hard to achieve if you’ve never had a website before. Many companies can expect to wait over six months before seeing their site show up in important searches. Yet the Network Piano Carriers website hit the ground running with strong Google rankings and the highest lead generation conversion rate that we’ve seen yet.

In addition to strong Google rankings, Network Piano Carriers are using other marketing to drive traffic to their website including:

• Yellow Pages® Directory
• Yellow Pages® Online
• Good Truck Signage
• Strong Referral Marketing

In only three months, Network Pianos achieved a staggering 31.5% lead generation conversion rate.

Visit to Lead Conversion Rate = 31.5%

Bear in mind that Network Piano Carriers only service Brisbane and Melbourne, but Google rankings bring website traffic from everywhere. With that in mind, 30% of people visiting the site came from Markets that Network Piano Carriers do not service. The adjusted lead conversion rate is over 40%.

So what makes a lead generation website work so well? Stay tuned… We will be examining what makes a high performance lead generation website in our next post.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 03 9012 6600 for a free conversion rate review of your website.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

Ace Mobile Mechanics provide mobile car service, mobile auto electrician service and breakdown assistance to Melbourne and surrounding suburbs. 

Like many businesses, Ace mobile had a website but were not using it as a lead generation tool. In fact, their website didn’t even have their phone number listed (a 13 number - 13 20 42).

Challenge:

To turn Ace Mobile’s website into a lead generation tool.

Response:

New website: 

We designed the new Ace Mobile website to be simple and easy to read so as not to get in the way of the potential customer. A thorough understanding of the target market enabled us to write copy that honed in on the customers needs. A clear call to action was incorporated into the copy and contact forms were designed to ensure a high conversion rate.

Build website traffic:

Attaining high Google rankings enabled us to quickly generate traffic to the website. The search terms that Ace Mobile can be found on include:

• Mobile Mechanics
• Mobile Mechanic Melbourne
• Fleet Servicing Melbourne
• Breakdown Assistance Melbourne
• Vehicle Pre-purchase Inspections

In addition to these highly searched on terms, the Ace Mobile website is drawing website visits from several hundred other search terms. Ace Mobile also has significant placements in Yellow Pages® and Yellow Pages® online which generate further traffic to the website.

The results - Extreme conversion rates:

Here’s where it gets interesting. Our statistics show that for every 100 people that come to the Ace Mobile website, 10 people will fill in a contact form and leave their details behind. A further 10 people will pick up the phone and call.

That is a staggering 20% visits to leads conversion rate!

A further 50% of those people actually book a service.

Most websites that we see get around a 0.1% visits to leads conversion rate.

These kind of conversion rates are practically unprecedented in any form of marketing. Bear in mind that around 50% of visits to the website come from Victoria where Ace Mobile operates. The other 50% of website visitors are not even in the market.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

Relocations Made Easy is an online information resource for overseas people migrating to Australian cities like Melbourne, Sydney, Brisbane and Perth. Shani Alexander has been developing this information resource over the last 3 years.

Whilst she has developed a very successful business selling to corporate clients and referrals, her website just wasn’t working.  And it wasn’t through lack of trying.

After working with a web developer and search engine optimisation company, Relocations Made Easy was getting plenty of traffic. In fact, they were getting up to 10,000 visits per month. For all those visits, there were no sales.

Challenge:

To convert website visitors into sales. 

Repsonse: 

Bitemark implemented a web marketing program designed to eliminate the road blocks from the sales conversion process. This included:

• Design rework based on our research of eye-tracking studies to create a more friendly menu and header structure
• Copywriting designed to lead the prospect through the sales process
• Removing several technical roadblocks in the buying process
• Conversion rate optimisation
• Website measurement.

Results:

Relocations Made Easy’s very first online sale was made on the day of the launch of our reworked website!

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Melbourne Brick Company has four outdoor living centres in Glen Iris, Hallam, Hoppers Crossing and Bayswater.

As a longstanding retail business, Melbourne Brick determined that buyers were using the web more and more to find suppliers and to educate themselves before making purchasing decisions.

Acknowledging the shift in buyer behaviour, Melbourne Brick engaged Bitemark to implement a web marketing program to increase the effectiveness of their website.

Challenge:
Increase direct sales opportunities and measure the effectiveness of the website.

Response:
Bitemark implemented a web marketing program that included:

• Search engine marketing (Pay per click and organic search)
• Conversion rate analysis and optimisation
• Website measurement

Search Engine Marketing:
We targeted Google with organic search terms including “bricks Melbourne”, “pavers Melbourne”, “retaining walls Melbourne” and “DIY retaining walls“.

A pay per click search program was also developed to target and test a wide range of terms.

Conversion Rate Optimisation:
Initially the Melbourne Brick website was generating very few direct leads. There were no in store mechanisms in place to determine who dropped in or called as a result of finding the website.

Firstly, we implemented Google Analytics to track website statistics.

We also implemented a contact form tracking system to give us conversion rates and to determine where contacts came from to get to the web site.

Melbourne Brick staff implemented a program of tracking leads in store.

Lastly, we placed a contact form with the call to action on each page.

Results:
Number 1 Google rankings on many of our targeted terms resulted in a traffic increase of 300% over a 12 month period.

Contact form conversion rate increased by 2400%.

The bottom line effect is that the program has returned its investment many times over.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.