OK, it’s time to come out of my Melbourne winter hibernation with this important question… “Can you produce your website KPIs for me in 10 seconds?” “What are they?” You wouldn’t be alone if you asked that. We recently consulted with the lead generation department of very large Australian business. Interestingly they were unable to [...]
Is there such a thing as bad advertising?
June 16, 2008 By 1 Comment
If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R, All advertising works, it’s just a matter [...]
Retention Myth: People remember 50% of what they see and hear and only 10% of what they read.
June 16, 2008 By 1 Comment
I received an email this morning that made the startling claim that “People remember 50% of what they see and hear and only 10% of what they read.” Interestingly I read this quote (and for that matter, saw it too) in an email about online video. I’m sure that you have read, seen and heard [...]
Real Testimonials – Not Blind Faith
June 4, 2008 By
Do people believe that the testimonials on your website are real? We often hear people express the view that testimonials on websites are contrived or made up. Sometimes with good reason. Let me make one thing clear: Made up testimonials do not belong in professional web marketing. In this “Web 2.0″ world of fast customer [...]
Is shipping costing you sales? – How to boost your conversion rates with shipping
May 30, 2008 By
Is shipping a mystery on your online shopping website? Lack of clarity around shipping is one of the biggest conversion killers in eCommerce. Fortunately there are some simple conversion techniques that you can use to stem the flow of lost orders caused by shipping mystery. Let’s start with the basics: Detail your shipping policy Link [...]
The 7 Keys of High Conversion Lead Generation Websites – Part 2
April 17, 2008 By 1 Comment
This is part 2 of our article on The 7 Keys of High Conversion Lead Generation Websites. Key 5 :- Design for conversion A website that is designed for conversion will be: Easy to read – why do so many designers hate words? I say that because so many of them try to hide your [...]
How can Australian businesses beat a recession?
March 25, 2008 By Leave a Comment
Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]
The 7 Keys of High Conversion Lead Generation Websites – Part 1
March 24, 2008 By 4 Comments
Why do some websites generate leads better than others? Having developed a number of lead generation websites that convert over 20% of visits into enquiries, we know that asking this question is a big step in the right direction. In several years of striving to improve lead generation website conversion rates we’ve come up with [...]
Piano Removalist Blasts Off With Huge Conversion Rates
March 10, 2008 By Leave a Comment
Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity. Google rankings can be hard to achieve if you’ve never had a website before. Many [...]
eCommerce Website Benchmark – What is a visit worth to you?
February 22, 2008 By Leave a Comment
One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value of a visit. Often this metric is called “Revenue Per Visit,” but I just find that it feels better if you put the $ sign in front of it. It’s an emotional thing. If your currency is not [...]