Sure, truck signage is an great opportunity to engage your audience on the road, but what about creating traffic to your website? A recent study* on radio advertising showed that 80% of listeners who heard a relevant radio ad with a web address mentioned in it went on to visit the website. We postulate that [...]
Archive for the ‘Web Marketing’ Category
Don’t Get Lost in Translation
January 22nd, 2008
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We’ve been working with the translators at Meaningful Exchange, helping with their email marketing for a little over a year now. We recently launched a new website targeting companies that are needing translation of their company documents and marketing material. What we’ve learned is that translation is not as simple as it seems. Whilst Moore’s [...]
Real Example: How can I generate more leads for “Development Loans”
January 22nd, 2008
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I was meeting with William MacLean from McLean Finance today and we found that his website is on page one in Google for the term “Development Loans.” He’s been getting a number of leads through his site for Development Loans and it’s an area that he specialises in. So the question is, “How can we [...]
Lessons in Customer Service from an Acoustic Guitar Shop
January 16th, 2008
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One of my personal goals for 2008 is to get a new acoustic guitar. I’ve been playing guitar for about 3 years now and I love it. Now that I can hear the difference, I’ve decided that it’s time to get a new, more refined acoustic guitar. I’ve had many different experiences in Music shops. [...]
Web 2.0 Hype Busted by Jakob Nielsen
December 18th, 2007
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Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web marketing people have been saying for a long time. Get Web 1.0 right before thinking about Web 2.0. Web 2.0 is a popular term that refers to things that encourage sharing and community between users. Think Youtube, FaceBook, MySpace, Linked In et al. Think user [...]
Customer to Marketer – I Want a Divorce
December 13th, 2007
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I was speaking with Copywriter Meri Harley today about how many business marketers seem to have forgotten the very people who made them big… Their customers. It’s manifest in their website copy that is usually laden with self references (We are the leading, We offer blah blah blah). For example have you ever seen a [...]
The Copywriting Formula for Business Websites
December 8th, 2007
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“We are the leading provider of …” Would you like a dollar for every time you’ve read that on a business website? On many business websites, copywriting like this is common. Do all these companies suffer from self esteem so low that they need to pump up their tyres? I think and hope that there’s a better answer. I [...]
Email Marketers: Ignore the preview pane at your own risk!
November 29th, 2007
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I’m really trying hard to look for email marketers who care about what their email looks like in the preview pane. It’s too easy to find bad examples, and I’m caved into the urge to expose them! So here are the three bad examples that I received today. If it wasn’t for my recent posts [...]
eCommerce Websites – What do you need to maximise conversion rates?
November 27th, 2007
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Ever wondered what it takes to get the most out of your eCommerce website conversion rates? Well, let’s start with the basics. You must give your website visitors all of the information that they require to make a purchase. Seem simple? A good eCommerce system and good information are the first steps to maximising your eCommerce website [...]
Email Marketing – Missy keeps it simple
November 27th, 2007
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Since I wrote about email marketing and the Outlook preview pane two weeks ago, I’ve been on the lookout for good examples of email marketing. It turns out that Missy Higgins has an email marketing savvy record label. Take a look at the example to the left of the Missy Higgins concert tour email that [...]
