Have you ever seen a website poll like this one? I can’t remember where I found it, but it’s a little embarrassing don’t you think? Online polls are often sold as one of the “whiz bang” reasons that you need a content management system. The sales person will say something like, ”An online poll helps build a sense of community.” Intangible concepts [...]
Using LivePerson to Boost Conversion Rates
November 14, 2007 By Leave a Comment
I’ve had two completely opposite experiences this week with LivePerson chats. LivePerson is a software package that allows you to chat with your website visitors (like instant messaging). Used well, as we saw in a recent conversion rate study that we conducted for US based online boot retailer Georgiabootstore.com, LivePerson is an awesome website conversion tool. [...]
Email Marketing: What will it look like in the preview pane?
November 14, 2007 By 1 Comment
Since Microsoft introduced the image blocking feature in Outlook 2003, the question that every email marketer should be asking is, “What will this email look like in the preview pane?” It’s surprising to find that four years on, we’re still seeing emails like the example to the left. I drew a blank when I saw [...]
Fort Knox expands Melbourne Self Storage
November 13, 2007 By
I recently met with the team at Fort Knox in their Melbourne Self Storage facility. In the last 2 years with Fort Knox we’ve managed to have the website overtake the Yellow Pages® as the number 2 lead source for new customers. It’s now the number two lead source behind word of mouth referral (as it should be [...]
48 Hour Google Listings – Know what you are signing up for!
October 18, 2007 By
I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think it’s unfortunate that many people in the search engine marketing industry feel it’s okay to prey on people’s ignorance. I say this because what “getting listed” in Google and Yahoo means in this email is very different to what [...]
Cool flash websites – Impress or Convert?
October 17, 2007 By
Most people who have worked with us know that we’re not a big fan of “cool flash websites” for businesses. Well, we don’t apply this rule to everyone. There are some professions where being cool really is everything. For instance, you’re probably too cool for school (i.e. you need a cool flash website) if you’re a: Rock band or [...]
What’s the big deal about getting into Google?
October 12, 2007 By
Much of the focus of Australian website owners is still on search engine optimisation and getting into Google. Because we haven’t moved past this, Australian businesses risk lagging behind on creating websites that really satisfy their customers. Because our website is well ranked in Google for terms like “web traffic”, we regularly get calls and emails [...]
Check your website before running your Radio Advertising Campaign!
October 12, 2007 By
I met with John Tellis of www.tailor.com.au last week to talk about his website. Since John’s company has recently been running a highly succesful radio advertising campaign on SEN (Melbourne AM Radio Station 1116), we were interested to see how the website had been performing to support the campaign. John takes web marketing seriously, but [...]
Website Rescue – How your Radio Advertising can generate visits to your website and convert them to leads
October 12, 2007 By
I had a number of people call me this week to say, “Have you heard this radio ad for ‘Website Rescue’?” Well, I hadn’t heard the ad, so while I was still on the phone I said, “I’ll go to Google and type in Website Rescue and see what comes up.” I was surprised. There [...]
Want an effective website? See your marketing consultant first.
September 26, 2007 By
Hiring a marketing consultant can be a smart move. Particularly if you run a business that doesn’t have a marketing department (i.e. most small businesses). Often B2B and professional services companies are created by people who are very good at what they do, but who are not necessarily good at articulating it. Sometimes they struggle to describe [...]