Choosing a domain name
How many domain names does your company hold?
We find that many companies have wisely registered domain names that ensure their company name and trademarks are protected.
With less regulation in the .com.au domain space, it is now possible to hold domain names such as:
- A generic name for your product or service
- A term that your customer might use to search for your product or service.
This means that you can now use multiple domain names and multiple websites to enhance your search engine profile. Using a strategy like this, your company could be found 2, 3 or more times on the front page of Google.
When choosing a domain name for a marketing campaign, think about factors such as:
- How easy is it to remember
- How long it is
- How it sounds
- How hard is it to spell.
If your business is actively marketing, choosing a domain name wisely will have a direct effect on the number of visitors coming to your website.
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
