Social Media Rules Every Marketer Should Know

Everyone knows that there are rules and regulations that need to be followed when participating in social media. These rules are not designed to limit freedom of expression or to inhibit creativity but rather to prevent spamming, bad content, and a poor community experience. Believe it or not, some marketers are breaking the such rules […]

Common Sales Mistakes and How to Avoid Them

Isn’t a bummer when marketing mistakes translate into lost sales and wasted leads. Especially if the mistakes could be prevented if only research was done first! In this post, we will go through some of the common mistakes, salesmen make and how they can be remedied. Not Researching Before Calling Not researching what your lead […]

Reasons Why People May Not Be Trusting Your Company

Are you a startup company? Are you having a hard time getting sales and customers? Maybe customers find it hard to trust your company? Though you can hire a branding consultant who can help you with your branding efforts, we have a better idea. But before we go into tactics that can improve your branding […]

Catch Up on the Marketing Stories of the Week

Just because you are on vacation does not mean the world of Internet marketing is also slowing down. Nope! Just like any other day, bloggers are still blogging and Google’s making changes left and right and Twitter’s getting richer and richer more than ever. If you are not sure what it is that I’m talking […]

Implementing A Loyalty Program to Keep Your Existing Customers

According to studies, it costs a business 5-10 times more to get a new customer than to sell to an existing one. If this is the case then you should be keeping your existing customers happy. One way to keep your customers happy is by implementing a loyalty program. No need for convoluted rewards systems, […]

How to Give and Get Customer Love

If a business regularly shows it customers some love then don’t be surprised if that business becomes a lovable brand. If your brand is loved by many, customer referrals, press-worthy testimonials, customer retention and loyalty will come easily. Below are some ways to give and get customer love. Feature the success of your customers in […]

Use HTML Emails to Increase Your Conversion Rate

Email marketing is a very important strategy needed by businesses wanting to further improve their online presence. If you have been sending plain text emails to your list, you might want to think twice about what you are doing and start incorporating designs to your campaigns. Though HTML emails may seem scary,  they are attractive […]