Copywriting - Get your message through
Copywriting is by far the most imporant element of creating your website. People come to your website to find out what you have to offer and what you have to say.
And yet strangely, copywriting is often left out of website projects altogether. Why is it that copywriting is so undervalued on the web?
I believe that some of the reasons are:
- Writing for business is generally not taught in schools
- Business people don’t have a formula for copywriting and don’t know where to start
- Copywriting is not offered by most companies that build websites.
Why is copywriting so important?
Let me give you an example. Hudson Bond is a real estate agency in the Melbourne suburb of Doncaster. Paul Kounnas, the principal of Hudson Bond, believes that most real estate agents are not working to the advantage of the home buyers and home sellers that they service. He thinks that there are things that you should know about real estate agents before you sign a contract. How can he communicate this message?
- With pictures?
- With cool flashy graphics?
- With a web forum?
- Online polls?
- Interactive features?
No, the most effective way to communicate such an important message is through copywriting. The challenge is to use copywriting to capture your visitors’ attention and engage with them. Â
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
