Conversion Rate Web Marketing Blog 

I’m blogging about going carbon neutral today in the spirit of the Live Earth series of concerts. Caring for our environment is something that I personally am very passionate about.

Some of the initiatives that we are implementing to reduce power consumption include:

1. Powering off computers at night
2. Switching to low power consumption servers for our data centre and office
3. Switching to low power light globes
4. Locating our offices close to staff and clients to reduce travel.

In addition to that, we are offsetting our carbon emissions with carbon credits through various projects.

I think it’s very interesting to watch the groundswell that is occurring around “climate change” at the moment. In Australia over 450,000 people sent an SMS in support of the live earth concert. Now that’s pretty significant. The marketing is working!

Personally, my biggest carbon weakness is my fondness for the “big sedan” that I drive. As much as I love it (yes, it’s an emotional thing), I’ve reduced its carbon footprint by:

1. Significantly reducing my travel by car
2. Carpooling when possible (most of the time)
3. Limiting our family to only one car.

I’ll get rid of it when the lease comes up. Hopefully by then I can get a hybrid family car!

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Relocations Made Easy is an online information resource for overseas people migrating to Australian cities like Melbourne, Sydney, Brisbane and Perth. Shani Alexander has been developing this information resource over the last 3 years.

Whilst she has developed a very successful business selling to corporate clients and referrals, her website just wasn’t working.  And it wasn’t through lack of trying.

After working with a web developer and search engine optimisation company, Relocations Made Easy was getting plenty of traffic. In fact, they were getting up to 10,000 visits per month. For all those visits, there were no sales.

Challenge:

To convert website visitors into sales. 

Repsonse: 

Bitemark implemented a web marketing program designed to eliminate the road blocks from the sales conversion process. This included:

• Design rework based on our research of eye-tracking studies to create a more friendly menu and header structure
• Copywriting designed to lead the prospect through the sales process
• Removing several technical roadblocks in the buying process
• Conversion rate optimisation
• Website measurement.

Results:

Relocations Made Easy’s very first online sale was made on the day of the launch of our reworked website!

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

The thing that has always impressed me most about Fort Knox Self Storage is how well they approach marketing. From our first meeting it was clear that they had a very accurate picture of how effective every part of their marketing was.

Because of this, Fort Knox Self Storage has been one of our greatest success stories. Yellow Pages® is a significant source of business for Fort Knox, and we’ve been able to help them to really capitalise on this by:

• Making their Yellow Pages® ad work 24/7 by having an effective website
• Creating a new lead stream through search engine optimisation and pay per click marketing.

They are found in Google under Self Storage, Storage, Self Storage Melbourne and over 1000 other search terms every month. 

Some of the conversion rates that we are currently experiencing are: 

Visits to contact form = 4-5% Conversion rate (Does not include direct phone calls from the website)
Leads to Sales = 40% Sales conversion

Fort Knox Self Storage is a great Australian family-owned business and some of the best people that we’ve ever had the privilege of working with. I can wholeheartedly say that if you’re ever in the market for a self storage unit, then head straight down to your local Fort Knox Self Storage.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Yellow Pages® is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

Often the first place that SME businesses go to for a website is a web designer. The question to ask is whether it’s more important that your website is designed:

• For visual impact, or
• To demonstrate how you can solve your customers problems?

The answer you choose for that question could have a significant impact on your bottom line…

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Tanjable Expressions is an online retailer of Silver, Amber and Costume Jewellery based in Melbourne.

To start from scratch with a new online shopping website is a significant challenge. Some of the issues that you’ll face include:

1. Getting a new website indexed by Google and found by potential customers
2. Creating and managing content 
3. Building trust with customers
4. Ensuring that customers follow through with a purchase.

In the last few months we’ve successfully generated search traffic for Tanjable from terms like Amber Jewellery, Pashmina Scarves and Costume Jewellery. 

What we’re working on over the next few months is to increase traffic and improve the visits to carts conversion rate. We’ll keep you informed of our progress.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Our company works exclusively on websites that are designed to generate leads and make sales for B2B and B2C companies.

Most often, when we are competing for business we are competing against a company that is offering little more that a content management system and a template.

The question that we ask is, “do you need an empty content management system with a template, or a website that’s ready to generate leads and sell on the day it’s launched?” 

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.