Conversion Rate Web Marketing Blog 

If you’re looking for an easy way to identify a web marketing company that can help you to achieve an effective working website, then take a look at their home page. Do they talk in terms of you, their potential customer? Or do they talk about themselves?

The answer to that question will tell you how much they know, really know, about marketing to your customers. That’s the job you’re employing them to do. If they show no interest in you then they will show no interest in your clients too.

If the first paragraph of their home page uses we several times, then move on quickly.

The key to making a marketing campaign effective is connecting with your customers.

Of course, there is a place for stating your credentials, but it’s hard to like people that can only talk about themselves.

Getting our customers to number one in Google is something that we do well at Bitemark, but we believe that engaging with customers is far more important. You can measure how well your website engages with your customers by looking at its conversion rates. 

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.And yes, we can get your website to number one in Google too ;-)!

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine Optimisation, black hats, white hats and Matt Cutts… If you want to know what any of those things are, read the article here.

The following particularly interesting quote from the article highlights the subject of our recent post on getting to number one in Google:

“For SEO practitioners, it’s increasingly the case that strong organic rankings require an integrated effort from several disciplines (PR, writing, design, web development), making SEO a fundamental component of a web strategy rather than an afterthought.”

One of the most important pieces of Search Engine Optimisation is providing good information for people at the destination. Good copywriting is essential.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

One of the fantastic things about the internet is that selling online has enabled many small businesses to access international markets.

At the Small Business Expo in Melbourne last weekend I listened to a talk by William Mulholland from McMahons Lawyers regarding some of the legal issues that face small businesses.

It got me thinking about the risks of doing business online. Clients have often asked me, “Should I send this order to….?” It’s always better to be informed than sorry, so I put together this page as a guide to the risks of international selling online >>

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

I recently wrote a page about guaranteed Google listings that went straight to the top of Google. I’ve been taken aback by the response that it generated.

If you are looking for a company that can guarantee to get your website listed in Google and more importantly to get it listed under search terms that will generate website traffic then head on over to the Bitemark website and fill in the contact form there or email us at info@bitemark.com.au.

I guess it’s logical that there are so many people looking for a sure fire way to get their website into Google. After all, according to Hitwise Google represents over 80% of the searches conducted in Australia.

For small businesses in particular, getting listed in Google can be critical. Web marketing is often the most effective form of marketing within the reach of their budget. Getting your website listed in Google is the first step in an effective website lead generation campaign.

Once you’re listed in Google and the traffic is coming to your website you can get to work on your conversion rates.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.