Conversion Rate Web Marketing Blog 

There has always been a clear difference between opt-in email marketing and SPAM. Unfortunately for web marketers, the email SMTP protocol (the language that email servers use to talk to each other) suffers from a complete lack of security.

This has made it very difficult for your Internet service provider to tell the difference between 400 messages turning up at once from a legitimate opt-in email marketer and a spammer.

The good news for email marketing is that things are changing, and a basic measure called ”Sender Policy Framework” or SPF is starting to increase the performance of opt-in email marketing. Read this article on the BizReport news website referencing a study by Lyris: SPF checks are changing email marketing

If you are engaged in email marketing and you don’t have an SPF record for your domain, feel free to contact us to find out more.

About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.

And yes, we can get your website to number one in Google too ;-)!
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.

Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!”

Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content.

“It has become an article of faith that the Web is all about content;

content is King on the Web as opposed to television where commercials are king.”

So when it comes to your web marketing, what is this king that we hail called Content? I think we can boil it all down to this:

“Useful Information”

Effectively dealing with the infinite choice of consumers on the web involves a mind-shift from old marketing where commercial messages are thrust on people. The messages that work best on the web are chosen by them. There’s a huge benefit to making this mindshift - it’s easy to create the content that your customers are looking for.

 On the web, “useful information” could be as simple as things like:

• A relevant picture
• A useful or entertaining video
• An informative well-written web page
• A blog
• A flash product demonstration
• An intelligent product description
• A customer review.

The beauty of “useful information” is that it:

• Is always at the heart of high conversion rates 
• Only takes time to create
• Can create reciprocity with your customers
• Gives your customers an experience with your brand
• Can directly generate sales.