Conversion Rate Web Marketing Blog 

One of the simplest metrics that you can use to benchmark your eCommerce website is the dollar value of a visit. Often this metric is called “Revenue Per Visit,” but I just find that it feels better if you put the $ sign in front of it. It’s an emotional thing. If your currency is not called a dollar, then insert your symbol here…

$ Per Visit = Number of Website Visits / $ Total Website Sales

If the number is high, then just concentrate on getting more traffic. If it’s low, then start asking questions about things like:

• Order process conversion rates
• The average number of items sold on orders
• Your pricing 
• The pages where most people abandon the order process.

There are many places to look for ways to improve you $ per visit.  

You should also look at this metric across the different sources of traffic. For example, look at the $ per visitor from Google organic searches as opposed to Google Adwords.

Dollars Per Visit is also extremely useful for setting bid limits in Google Adwords and Pay Per Click (PPC) advertising campaigns. For instance, if you know that you margin is 50% and your $ per visit is $1.50, then bidding over 70c a click will lose you money. Be sure to monitor this specifically for your Adwords and PPC traffic as it is sure to vary with different traffic sources.

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362 to find out how you could boost the conversion rates of your eCommerce website.

We recently wrote about a Melbourne mobile mechanic who was spamming Google Maps with several hundred Local Business Listings. After our post, several blogs reported on our post and added their influence and ideas to the discussion.

We’re happy to say that once the word was out, swift action was taken by the Google Maps team and the spammer was removed altogether. Read the original post here.

From the author: If you use email marketing to reach your customers and prospects, then there’s are simple things that you can do ensure that you message gets through and gets acted on. They key is in your email marketing conversion rates.

We know that to achieve high conversion rates and sales from your email marketing you need a combination of the best email marketing tools and a team that includes the seasoned marketers, email designers, web programmers, copywriters, and editors. That’s why we created Bitemark.

Contact us on 1300 248 362 for a free conversion rate review of your email marketing.

Mike Blumenthal first reported Local Business Listing SPAM on Google Maps last July. Seven months later it seems that Google has no answer for the spammers filling up the Google Maps Local Business Center with dodgy business listings.

We recently found a Melbourne based mobile mechanic who spammed his business into 500 locations on the Melbourne Map in Google Maps. Whilst the business appears to have only one real location, they asserted that because they are a mobile mechanic, they should be allowed to show up on the map on every main street of Melbourne city.

Obviously there is a serious advantage to being listed number one in any directory, but before your decide that spamming Google Maps sounds like a good idea, be warned… Spamming is never a good idea, and here’s why:

1. Stuffing any directory with repeated information only serves to devalue the directory and the information in it. As a result of the spam, the reliability of the whole service is brought into question and its effectiveness is reduced.
2. A user seeing repeated results will become frustrated at not getting what they want from the directory (i.e. choice). This will lead them to question the legitimacy of your business. If your listing looks like SPAM, then you look like a spammer!
3. Eventually, Google will come up with a system to eliminate the spam, and the penalties of spamming usually involve your website being removed from Google altogether.

Is spamming really worth the risk?

Currently the click through rates on Google Maps listings that show up in the main search results are very high. If the spam continues and becomes more widespread, users will learn to ignore it altogether.

What that means is that Google Maps in search results could become less effective at generating clicks than Adwords.

The Google Maps help forum is littered with reports of businesses who have spammed the Local Business Listings, and the majority of the instances reported have not been dealt with or had an official reply.

Let’s hope that Google find some answers and soon! Seven months is a long time in the life of a search engine.

From the author: If you regularly advertise for leads in the Yellow Pages®, in the newspaper or on the radio, then there’s a good chance that your website could be generating more leads for you than it is. The key is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your web marketing you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362 for a free conversion rate review of your website.

Yellow Pages®is an Australian registered trade mark of Telstra Corporation Ltd. This company has requested and has been granted permission from Telstra Corporation Ltd to use the Yellow Pages® trade mark. This company is not otherwise associated with Telstra Corporation or any of it’s subsidiaries.

With all of the information that is available from measuring websites with tools like Google Analytics, it’s easy to get distracted. A typical eCommerce website has it’s own unique set of KPI’s (Key Performance Indicators) and conversion rates. These conversion rates will tell you where you can gain quick and profitable improvements from your eCommerce website.

So start with the basics. The touchstone metrics of your eCommerce website are the number of:

1. Visits to your eCommerce website
2. Shopping carts created
3. Orders placed, paid, sealed and delivered.

From these figures you work out your conversion rates.

Visit to Cart Conversion Rate
Visits / Carts created = %

Cart to Order Conversion Rate
Carts / Orders = % 
(or subtract this figure from 100 to determine your cart abandonment rate).

IMPORTANT: The conversion rates tell you where to look for the answers. 

For instance, if you have 1000 visits to your site and yet only 5 people created a shopping cart (0.5% visit to cart conversion rate), then you will want to look carefully at the process that people have to go through to create shopping cart on your website.

If you were finding on the other hand that out of the 1000 visits to your website 500 shopping carts were created (50% visit to cart conversion rate), but only 5 placed an order (10% cart to order conversion, a.k.a. 90% cart abandonment rate), then you would need to carefully analyse your ordering process.

From these stats you might launch into your Google Analytics stats to find out what’s going on. From the clues that you find you could formulate a Google Website Optimiser test to prove your assumptions.

The rewards in this sort of work are high. While traffic may be getting harder to generate with increased competition, your conversion rates are likely to be an easy to reach and untapped gold mine.

From the author: If you run an eCommerce website then you might wonder, “How do I know if I’m getting as many orders as I could be through my website?” The answer to that question is in your website’s conversion rates.

We know that to achieve high conversion rates and sales from your eCommerce website you need a team that includes seasoned marketers, web designers, web programmers, copywriters, editors, bloggers and search engine gurus. That’s why we created Bitemark.

And yes, we can get your website to number one in Google too ;-)!

Contact us on 1300 248 362 to find out how you could boost the conversion rates of your eCommerce website.

Sure, truck signage is an great opportunity to engage your audience on the road, but what about creating traffic to your website?

A recent study* on radio advertising showed that 80% of listeners who heard a relevant radio ad with a web address mentioned in it went on to visit the website. We postulate that the same would hold true for other forms of volatile advertising like TV and outdoor (including billboard advertising and car, van and truck signage).

Warning: When advertising, make sure that your web address is memorable.

If your web address is not relevant to your advertising message, it may be too hard to remember. So make sure that your web address relates to the key theme of your ad. Think about registering a domain name specifically for you advertising campaign.

For example, for one of our clients - Superior Mobile Mechanics - we registered www.superiormobile.com.au for use in advertising and vehicle signage in addition to the domain www.superiormobilemechanics.com.au.

The first domain is easier to remember and spell correctly, but the second domain was better for search engine ranking… so we use both.

* Source: commercialradio.com.au

From the author: If you use email marketing to reach your customers and prospects, then there’s are simple things that you can do ensure that you message gets through and gets acted on. They key is in your email marketing conversion rates.

We know that to achieve high conversion rates and sales from your email marketing you need a combination of the best email marketing tools and a team that includes the seasoned marketers, email designers, web programmers, copywriters, and editors. That’s why we created Bitemark.

Contact us on 1300 248 362 for a free conversion rate review of your email marketing.