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The next in thing when it comes to inbound marketing is personalisation. What this means is that you need to carry out a personalised email marketing campaign for your prospect and customers that will cater to their individual problems, interests, needs, and wants. By having a personalised marketing campaign, you get more visits, more leads, [...]
It’s a sad and inevitable fact that most email marketing databases decrease by 25-percent each year. Your contacts may have moved from one company to another or they may have opted out of your email communication, or they have abandoned their old email addresses, regardless of the reason why your email database is decreasing, it’s [...]
According to a recent research, email marketers lose about 25-percent of their email list each year. This is inevitable because people may lose interest in your company, change their email addresses, or perhaps they have unsubscribed– these are all part of the email marketing game and you need to be prepared when these scenarios happen. [...]
Email marketing is a very important strategy needed by businesses wanting to further improve their online presence. If you have been sending plain text emails to your list, you might want to think twice about what you are doing and start incorporating designs to your campaigns. Though HTML emails may seem scary, they are attractive [...]
Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That’s probably because Outlook 2007 now uses Microsoft Word to digest a HTML email. Previous versions of Microsoft Outlook used Internet Explorer to display HTML emails. For email marketers that means that a number of significant HTML features are gone. In Outlook [...]
Bizreport published findings from a Q Interactive / Marketing Sherpa report today that show that the general public view of what spam is poles apart from the accepted technical definition of spam. Apparently email users tend to mark anything that they don’t want to receive any more as spam, however the strict technical definition of [...]
Here in Australia, some economists have been spinning the yarn that our economy is “decoupled” from the US economy. They would have you think that your business will not be affected by the US recession. However Morgan Stanley economist Gerard Minack set the record straight last week on ABC’s Lateline program. Gerard broke the bad [...]
It’s been several years since images started being blocked in the preview pane of your email client, however most email marketers have not yet adapted to the change. Having said that, I’ve put together a gallery of email marketing messages that I have received since we wrote our article on the subject that pass the [...]
I’m really trying hard to look for email marketers who care about what their email looks like in the preview pane. It’s too easy to find bad examples, and I’m caved into the urge to expose them! So here are the three bad examples that I received today. If it wasn’t for my recent [...]
Since I wrote about email marketing and the Outlook preview pane two weeks ago, I’ve been on the lookout for good examples of email marketing. It turns out that Missy Higgins has an email marketing savvy record label. Take a look at the example to the left of the Missy Higgins concert tour email that [...]
Since Microsoft introduced the image blocking feature in Outlook 2003, the question that every email marketer should be asking is, “What will this email look like in the preview pane?” It’s surprising to find that four years on, we’re still seeing emails like the example to the left. I drew a blank when I saw [...]
There has always been a clear difference between opt-in email marketing and SPAM. Unfortunately for web marketers, the email SMTP protocol (the language that email servers use to talk to each other) suffers from a complete lack of security. This has made it very difficult for your Internet service provider to tell the difference between 400 messages turning [...]