Franchise Web marketing - How do you market your franchise online?
Are franchises sitting on the biggest opportunity in web marketing today?
One of the real advantages of franchised businesses is that you have local people with local knowledge running a big business system under a big brand.
Content is king in the current web marketing environment of search engines, lead generation and conversion rates. Franchises have a unique opportunity to reach customers with local content and services.
From a web marketing perspective, creating this content could translate into:
- Personalised local websites
- Geographical search engine targeting,  e.g. You could be number one in Google for “lawn mowing in Melbourne” and every other suburb, town and place in Australia/The World
- The ability to humanise a big brand with real people.
What is the “local content” that needs to be created? It really could be as simple as:
- AÂ personalised page introducing the local franchisee and staff
- Local online shopping with delivery or in-store pickup
- Any information specific to the local market and the franchise.
This could all be done whilst protecting the franchise brand. What this could mean for your franchise:
- Many more leads from web marketing
- Number one rankings in Google
- Better website conversion rates!
The real bottom line for a franchise is that effective web marketing could help you to:
- Identify geographical areas of high demand to sell franchises toÂ
- Create a dominant brand
- Keep your franchisees happy with a steady stream of good qualified leads.
About the author: As the owner of a web marketing company, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients’ websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
And yes, we can get your website to number one in Google too! 
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
