Google Guarantee - What to look for with guaranteed listings
When considering any kind of Google listing guarantee, you should ask, “What will people have to search on to find my website in Google?”
Getting your site listed in Google is trivially easy. In most cases, it’s simply a matter of putting the site up and notifying Google that it’s there. You notify Google that your site is there by:
- Getting a link from another website that’s listed by Google, or
- Creating a Google sitemap and submitting it to Google Sitemaps
All that means is that your site will be listed, it doesn’t mean that your site will be found! To be frank, it’s not anything to write home about.
You should ensure that your site not only gets listed, but generates visits, leads and sales. In order to ensure that, you need to know:
- How to choose a search term to get found on that is:
- Relevant to your customers
- Searched on by your customersÂ
- How to write website copy that:
- Gets found in Google searchesÂ
- Generates enquiries
- Persuades people to buy
- How to use mechanisms like contact forms and shopping carts to ensure conversions.
So when considering hiring a company to help your website get found in Google, look for a company that will also help you to achieve your real business objectives, not just a Google listing.Â
About the author: As the owner of a web marketing business, I’ve spent the last 7 years studying ways to boost the conversion rates of my clients websites. Today, our best websites convert up to 20% of visits into leads and 50% of leads to sales. The target for our clients is a minimum 5% conversion rate on visits to leads which is staggeringly more than the typical website at 0.1%.
Bitemark specialises in designing, building, writing, managing and marketing websites with high conversion rates.
