The key to measuring your web design, copywriting & web marketing
You should know by now that landing pages are crucial for effective lead generation. But why does it seem like you are not generating leads quite effectively as you’d like to be? You must be doing something wrong. Below are some common mistakes that could be hindering your landing page conversion rates from reaching their [...]
Social media is an amazing tool that enables businesses and marketing teams to interact with prospects, assist customers, and promote their services. If you use your social media profiles correctly and if you have valuable content, expect that prospects will be more than willing to bite what you have to offer and provide their contact [...]
QR Codes are everywhere and it looks like they’re here to stay. While most companies use QR codes as a B2C tool, they can also be very useful for B2B interactions. If you want to connect your offline and online marketing efforts and communicate with other businesses, below are some tips for using QR codes. [...]
Each inbound sales lead can not only be converted to a customer, but also a satisfied customer who can be the key to a dependable stream of repeat revenue year after year. But how do you convert your sales lead to a satisfied customer? Simple, set-up an effective lead follow-up process. Below are important steps [...]
Understanding your website’s conversion assists can help you identify the most influential pages and interactions that are happening on your website. Simply put, conversion assists are pages on your website which your visitors viewed before they were converted into leads or clients. By analysing your conversion assists data, you get to learn why some of [...]
When it comes to inbound marketing, the good news is that it can help you get high volumes of leads. The challenge, however, lies on separating the good quality leads from those people who are just looking around. This is where lead management or lead scoring comes in. By scoring your leads, you designate certain [...]
The homepage of your website is your virtual storefront and your face to the world and it is for this reason that you need to have an effective homepage that is capable of turning more visitors into buyers. Quite often though many websites have unknown issues in their homepages that significantly contribute to high bounce [...]
When it comes to all forms of marketing, offers serve as gateways to lead generation. Without call to actions, site visitors cannot be converted into leads. Since there are so many marketers that get confused on exactly what a marketing offer can be, this article will explain the essential characteristics of an offer and how [...]
In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale conversion rate had dropped dramatically. [...]
Why do some websites generate leads better than others? Having developed a number of lead generation websites that convert over 20% of visits into enquiries, we know that asking this question is a big step in the right direction. In several years of striving to improve lead generation website conversion rates we’ve come up with [...]
Piano Removalists – Network Piano Carriers – entered the online removals world late last year with their first website. To their great credit, this highly professional piano removals company systematically measures the outcome of everything – especially their marketing activity. Google rankings can be hard to achieve if you’ve never had a website before. Many [...]
Newt Barret explained an important shift in his blog post today, “Real World Experiment Explains Impending Demise of Yellow Pages” Talking about the Yellow Pages® he says, “Their old slogan, ‘Let your fingers do the walking,’ was all about how easy it was to use the print directory compared to wandering around downtown looking for [...]
Many of our clients use the Yellow Pages® Directory and the Yellow Pages® Online to generate leads for their businesses. Over the last year we’ve had a chance to to try out the Yellow Pages® Online Platinum Ad concept with our clients. As illustrated below, the Platinum Ad is a group of 3 small ad [...]
We recently conducted a conversion rate review on a website for a company that creates metal finishes for non metal objects such as doors, signs and other building elements. To introduce our readers to how a conversion rate review works, we thought we’d publish a brief summary of our conversion rate review. Client: Metalcote Pty Ltd Website Objectives: [...]
Ask any company that is successful at web marketing and they will confirm the proclamation, “Content is king! All hail the content!” Although it’s specifically written about website video advertising, this post from SiteProNews “How To Make Web-Advertising Worth Watching” contains some important points that relate to all web content. “It has become an article of faith that the [...]
If you’re not generating leads from your marketing well, then this question is a no brainer. If your marketing is working well, you may be comfortable that you’re generating enough leads. However, if you are getting lots of leads but you’re experiencing problems with customers and profits, then you might want to think about this. There is [...]
Generating more leads is a consideration even when you have enough leads. If you had more than enough leads coming in, then you would never have to worry about making a sale to someone that you shouldn’t have. It’s a fact in business that we do catch the genuine interest of people who shouldn’t buy from [...]
I find it interesting how many companies classify their website as an IT expense. What that tells me is that many business owners and CEOs have been let down by web companies who have failed to demonstrate how their website can be a vital lead generation tool. Here’s a scenario. We have several clients who [...]
Amongst Australian SME’s, there are 2 sides to the ”generating leads from your website” camp: Those that do Those that don’t. For those that do of course, this is a dumb question… For those that don’t, we find that the reason is often: Lack of understanding about the purpose of a website Fear and confusion about the web Bad [...]