Truck signage is a traffic oppportunity

Sure, truck signage is an great opportunity to engage your audience on the road, but what about creating traffic to your website? A recent study* on radio advertising showed that 80% of listeners who heard a relevant radio ad with a web address mentioned in it went on to visit the website. We postulate that […]

Yellow Pages® advertising Vs Google

Will Google spell the end of the Yellow Pages®? I often hear web techies heralding the end of the Yellow Pages®. The talk is that search engines like Google are going to replace the Yellow Pages® altogether. But before you throw away your Yellow Pages® advertising, consider a few fundamental questions: Is the Yellow Pages® working […]