http://www.conversionrate.com.au The key to measuring your web design, copywriting & web marketing Wed, 11 Mar 2009 02:25:36 +0000 http://backend.userland.com/rss092 en In lead generation, data really puts things in perspective. In 2008 we found a trend with one of our customers that looked like this: Web Leads up 75% Sales from web leads up 29% These numbers are going up, so what is the problem? The figures showed that the lead-to-sale ... http://www.conversionrate.com.au/235/lead-generation-the-numbers-tell-the-story/ Kogan Technologies launched a cheeky PR campaign this week aiming to win their share of the Australian Government’s $40 billion economic stimulus package. The Kevin37 campaign is named after the Australian Prime Minister, Kevin Rudd and Kogan’s 37” LCD TV. Let’s just say that the PR campaign ... http://www.conversionrate.com.au/242/economic-stimulus-for-your-website-kevin-37/ OK, it's time to come out of my Melbourne winter hibernation with this important question... "Can you produce your website KPIs for me in 10 seconds?" "What are they?" You wouldn't be alone if you asked that. We recently consulted with the lead generation department of very large Australian business. Interestingly they were ... http://www.conversionrate.com.au/229/can-you-produce-your-website-kpis-for-me-in-10-seconds/ Since we reported on eBay's recent move to force PayPal on all of its online auctions in Australia, you may have heard that eBay has compromised on the second part of its plan to eliminate all competition in the payment systems market. Faced with the case that was building ... http://www.conversionrate.com.au/222/ebay-backs-down-but-was-that-the-strategy-in-the-first-place/ Google Website Optimizer is an awesome tool that allows you to test different versions of your web pages to see which ones work better. Here's what the Google Website Optimizer home page says about it: Using Website Optimizer to test and optimize site content and design, you can quickly and easily increase ... http://www.conversionrate.com.au/221/google-website-optimizer-is-only-as-good-as-your-assumptions/ If you're involved in marketing, then you'll probably have heard about the ABC's show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson's Y&R, All ... http://www.conversionrate.com.au/219/is-there-such-a-thing-as-bad-advertising/ I received an email this morning that made the startling claim that "People remember 50% of what they see and hear and only 10% of what they read." Interestingly I read this quote (and for that matter, saw it too) in an email about online video. I'm sure that you ... http://www.conversionrate.com.au/220/retention-myth-people-remember-50-of-what-they-see-and-hear-and-only-10-of-what-they-read/ Do people believe that the testimonials on your website are real? We often hear people express the view that testimonials on websites are contrived or made up. Sometimes with good reason. Let me make one thing clear: Made up testimonials do not belong in professional web marketing. In this ... http://www.conversionrate.com.au/218/real-testimonials-not-blind-faith/ Is shipping a mystery on your online shopping website? Lack of clarity around shipping is one of the biggest conversion killers in eCommerce. Fortunately there are some simple conversion techniques that you can use to stem the flow of lost orders caused by shipping mystery. Let's start with the basics: ... http://www.conversionrate.com.au/216/is-shipping-costing-you-sales-how-to-boost-your-conversion-rates-with-shipping/ Have you noticed that your Email Marketing piece looks real funny in Outlook 2007? That's probably because Outlook 2007 now uses Microsoft Word to digest a HTML email. Previous versions of Microsoft Outlook used Internet Explorer to display HTML emails. For email marketers that means that a number of significant HTML features ... http://www.conversionrate.com.au/214/has-word-2007-mashed-up-your-email-marketing/