Be warned if you are delving into the dark art of Black Hat SEO as it will eventually come back and … [Read more...]
Top Reasons Why Your Company Blog is Failing to Bring In Leads
Over the last years, business blogging has really taken off and while some businesses are succeeding … [Read more...]
Web Ranking Software Review
Advanced Web Ranking Review What do you use to monitor your rankings in the search engines? We have … [Read more...]
Did Google’s Panda just put an end to SEO?
Many webmasters and website owners were caught out by the recent Google Panda update, which utilises … [Read more...]
SEO Strategies that Matter in 2012
As we shift to a more social web, businesses should know that on-page Search Engine Optimisation … [Read more...]
Google’s guidance on building high-quality sites
Google recently posted on their Webmaster Central Blog a great article outlining the guidance to … [Read more...]
Get Content, Get Customers = Blockout Blinds Video Customer Service
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Another example of a company that has made the mind shift from advertising to content marketing is … [Read more...]
Get Content, Get Customers = Car Service Tips
Following on from our post about the new book Get Content, Get Customers we wanted to show you some … [Read more...]
Get Content, Get Customers
In May this year McGraw Hill published the new book from Content Marketing Gurus Newt Barrett … [Read more...]
Can you produce your website KPIs for me in 10 seconds?
OK, it's time to come out of my Melbourne winter hibernation with this important question... "Can … [Read more...]
Australian businesses are still spamming Google Maps
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It's unfortunate that we continue to see Australian businesses choosing to spam Google maps. Mike … [Read more...]
Is there such a thing as bad advertising?
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If you're involved in marketing, then you'll probably have heard about the ABC's show about … [Read more...]
41.82% Conversion Rate for Piano Removalists
We're happy to say that we've set a new conversion rate record for our lead generation websites - … [Read more...]
Can’t find your website in Google? Baby steps for Google rankings.
If I had a dollar for every time I've heard this: "I can't find our website in Google." The real … [Read more...]
Is a picture really worth a thousand words?
We all know that a picture can be worth a thousand words, but it's not always the case. Words are … [Read more...]
How can Australian businesses beat a recession?
Here in Australia, some economists have been spinning the yarn that our economy is "decoupled" from … [Read more...]
Google Maps Spam Update – Spammer Removed
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We recently wrote about a Melbourne mobile mechanic who was spamming Google Maps with several … [Read more...]
Google Maps is a Haven for Spammers
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Mike Blumenthal first reported Local Business Listing SPAM on Google Maps last July. Seven months … [Read more...]
Google Maps – New Format For Local Business Results in Google
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Have you noticed that the format has changed for Google Local Business Results? The above example … [Read more...]
Google Maps – Local Business Listings – Is your business on the Google Map?
Last year, Google Maps quickly became the number one online map directory service in Australia, … [Read more...]
Microsoft’s Live Search Has a Huge Size Problem
A number of our clients have noticed that their websites have completely dropped out of Microsoft's … [Read more...]
Real Example: How can I generate more leads for “Development Loans”
I was meeting with William MacLean from McLean Finance today and we found that his website is on … [Read more...]
Lessons in Customer Service from an Acoustic Guitar Shop
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One of my personal goals for 2008 is to get a new acoustic guitar. I've been playing guitar for … [Read more...]
The Google Maps van is in town – And I snapped it!
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I wrote a post about the new Google Maps "Street View" feature after seeing this funny image … [Read more...]
Web 2.0 Hype Busted by Jakob Nielsen
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Through the haze of excitement about Web 2.0 Jakob Nielsen has articulated what serious web … [Read more...]
Only geeks will laugh at this…
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Okay, this is a little off the conversion rates topic, but it made me laugh. For those who … [Read more...]
Customer to Marketer – I Want a Divorce
I was speaking with Copywriter Meri Harley today about how many business marketers seem to have … [Read more...]
Selling on price – Are your customers really price sensitive?
"Our customers are price sensitive." "Our product is a grudge purchase." I've been hearing this … [Read more...]
Part 1: The Copywriting Formula for Business Websites
"We are the leading provider of ..." Would you like a dollar for every time you've read that on a … [Read more...]
Part 2: The Copywriting Formula for Business Websites
So what is the formula for writing great website copy for your business website? Well, let's … [Read more...]
48 Hour Google Listings – Know what you are signing up for!
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I received this email today promoting guaranteed listings in Google and Yahoo in 48 hours. I think … [Read more...]
Cool flash websites – Impress or Convert?
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Most people who have worked with us know that we're not a big fan of "cool flash websites" for … [Read more...]
Website Rescue – How your Radio Advertising can generate visits to your website and convert them to leads
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I had a number of people call me this week to say, "Have you heard this radio ad for 'Website … [Read more...]
eCommerce Website Search – 10 rules to better search results and higher eCommerce conversion rates
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A simple way to boost your eCommerce website's conversion rate is to make sure your visitors can … [Read more...]
eCommerce Websites – 10 rules to better internal search results
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When you're running an eCommerce website you spend so much time optimising your site, improving your … [Read more...]
Google Maps
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Australians have recently been introduced to Google Maps and Local Business Search in the search … [Read more...]
Are long URLs a turn off?
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According to the Marketing Sherpa Search Marketing Benchmark Guide 2008 long URLs are on the … [Read more...]
Conversion rate review – Metal finishes website
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We recently conducted a conversion rate review on a website for a company that creates metal … [Read more...]
The search engine keyword challenge – Can your website copy make sense?
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Getting your search engine keywords into the right places in your website copy doesn't always come … [Read more...]
Conversion rates – The basics
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In this article on Clickz, Bryan Eisenberg of Future Now discusses the basics of conversion rates. … [Read more...]
You have to pay to get into Google right?
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"You have to pay to get into Google right?" Too often there is confusion about what's paid and … [Read more...]
We’re number one in Google for number one in Google :-)
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Every business that takes web marketing seriously wants to be number one in Google. So we recently … [Read more...]
Franchise websites – Are franchises missing the web marketing boat?
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We've spoken to many franchises about their websites in our travels and have come to the conclusion … [Read more...]
Content is king in web marketing, but what on earth is it?
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Ask any company that is successful at web marketing and they will confirm the proclamation, … [Read more...]
Franchise Web marketing – How do you market your franchise online?
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Are franchises sitting on the biggest opportunity in web marketing today? One of the real … [Read more...]
Web marketing – The easy way to select a company to market your business on the web…
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If you're looking for an easy way to identify a web marketing company that can help you to achieve … [Read more...]
Getting to the top of Google takes more than techniques
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There was an interesting article from Dan Skeen in the Age yesterday about Google, Search Engine … [Read more...]
Number one in Google: The Secret Techniques that will get you there!
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OK, so you want your site to go to number one in Google, and you’re looking for the secret … [Read more...]
Google Listing Guarantee
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I recently wrote a page about guaranteed Google listings that went straight to the top of Google. … [Read more...]
Online Video Production and Corporate Video for websites
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Online video is fast becoming a mainstream requirement for website projects. Since we've just … [Read more...]
Selling is not telling – Ask questions
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Wayne Berry of Top Gun Business Academy taught me that "selling is not telling." Over the past 5 … [Read more...]
Lead generation – Can you ever have enough leads?
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If you're not generating leads from your marketing well, then this question is a no brainer. If … [Read more...]
Copywriting – A thousand words is worth a picture
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What's more important, the copywriting or the design of your website? Don't get me wrong, web … [Read more...]
Copywriting – Get your message through
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Copywriting is by far the most imporant element of creating your website. People come to your … [Read more...]
Web Marketing and Business Blogging
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Business Blogging has become a very integral part of the web marketing mix. It's been a huge trend … [Read more...]
Business Blogging
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Blogging for business is one of the most interesting trends emerging on the web. Whilst I was … [Read more...]
Web Design – Visual Impact for SME websites?
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Often the first place that SME businesses go to for a website is a web designer. The question to ask … [Read more...]
Can your website generate leads?
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Amongst Australian SME's, there are 2 sides to the "generating leads from your website" … [Read more...]
Beware the Google Guaranteed Listing!
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We often encounter web companies that guarantee to get your site listed in Google, but what does it … [Read more...]
Google Guarantee – What to look for with guaranteed listings
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When considering any kind of Google listing guarantee, you should ask, "What will people have to … [Read more...]
Domain Names – How to choose
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Many companies tend to think of their website as a singular entity. As websites continue to become … [Read more...]
WIIFM: The most important question to ask about your marketing
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Back in 2001, Bryan Eisenberg wrote this interesting article about WIIFM. "What's in it for me?" … [Read more...]
What’s in it for me?
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It's often referred to as your favourite radio station, WIIFM. What's in it for me is a fundamental … [Read more...]
Shopping Carts and Categories – Navigating your way to conversion
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We've been working on one of our shopping cart sites that's just not selling. Whilst we are a web … [Read more...]
Supplemental Results – Google’s second division
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If pages of your site have disappeared from searches on Google, chances are they might have been … [Read more...]
Google’s Supplemental Results
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The chances are that at some time, some of your web pages of your website will be relegated to … [Read more...]
Web statistics – search for the truth in your website’s statistics
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Web statistics are the cause of a lot of confusion in business. There are questions that arise … [Read more...]
Using testimonials on your website
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"Testimonials don't work" "I never read testimonials" "Testimonials are all made up" We … [Read more...]