Google Launches Its Panda 3.3 Update Along With 40 Other Changes

Google has launched its Panda 3.3 update at the same time it announced its 40 search updates in February. Though it would be impossible to fully discuss all the 40 changes here, it is important to note that  Google is turning off a method of link analysis which they have been using for years. In [...]

Is there such a thing as bad advertising?

If you’re involved in marketing, then you’ll probably have heard about the ABC’s show about advertising, The Gruen Transfer. Last week, comedian and host Will Anderson asked the panel to talk about advertising that backfired on them. According to Russel Howcroft, MD of Ad Agency George Patterson’s Y&R, All advertising works, it’s just a matter [...]