Common Sales Mistakes and How to Avoid Them

Isn’t a bummer when marketing mistakes translate into lost sales and wasted leads. Especially if the mistakes could be prevented if only research was done first! In this post, we will go through some of the common mistakes, salesmen make and how they can be remedied. Not Researching Before Calling Not researching what your lead […]

Lessons in Customer Service from an Acoustic Guitar Shop

Maton EBG808C Michael Fix Custom Acoustic Guitar from Acoustic Centre

One of my personal goals for 2008 is to get a new acoustic guitar. I’ve been playing guitar for about 3 years now and I love it. Now that I can hear the difference, I’ve decided that it’s time to get a new, more refined acoustic guitar. I’ve had many different experiences in Music shops. […]

Selling on price – Are your customers really price sensitive?

“Our customers are price sensitive.” “Our product is a grudge purchase.” I’ve been hearing this quite a bit in one of the industries that we’ve been working with recently. Now, I’m not going to dispute the fact that price always comes into the sales process. However, it consistently seems that the businesses that say this […]

Selling is not telling – Ask questions

Wayne Berry of Top Gun Business Academy taught me that “selling is not telling.” Over the past 5 years I’ve learnt an enormous amount from Wayne about selling.  One of the fundamental keys to professional sales is to be more interested in your customers than yourself. Seems basic right? It still shocks me how many sales […]