Goodbye Google Places, Welcome The New Google+ Local Page

Google Places has been scrapped and has been replaced with Google+ Local which maximises Google’s efforts to encourage more people to use their social network. As of May 30, 2012, Google Places pages have been automatically converted into 80 million Google+ local pages. Though it is a dramatic change to enhance Google Plus, it will [...]

Important Metrics Each Marketer Should Know

All marketers know the importance of metrics. Why? Simply put, metrics help marketers set goals and track progress and data to confirm if they did a good job or not. By digging into the metrics and the results, marketers will understand what worked well and what didn’t and then learn from it. If you are [...]

Just Say NO to Black Hat SEO

Be warned if you are delving into the dark art of Black Hat SEO as it will eventually come back and bite you in the you know what! The worst thing you can do as an Internet marketer is to play dirty Search Engine Optimisation (SEO) tricks, AKA Black Hat techniques. If you are being [...]

Did Google’s Panda just put an end to SEO?

Many webmasters and website owners were caught out by the recent Google Panda update, which utilises a kind of algorithm that is effective at filtering out “low quality websites” that have managed to appear up the search engine ranks. Speculations have been raised regarding how severely this update may affect Search Engine Optimisation (SEO) efforts [...]

Supplemental Results – Google’s second division

If pages of your site have disappeared from searches on Google, chances are they might have been relegated to Google supplemental results index. Why do web pages fall into Google’s supplemental results? Here are the most likely reasons: The content of the page is a close duplicate of another page in Google’s main index There are not [...]