To get you started, below are some ideas for customer loyalty programs that can work for your business.

Use A Simple Points System

This is the most common loyalty program strategy. With this methodology, frequent customers earn points. The customer then accumulate these points to get a corresponding reward. Whether the reward is a discount, a freebie, or some kind of a special treatment, your loyal customers will surely be happy to accumulate a certain amount of points to redeem their reward.

Make Use of A Tier System to Reward Initial Loyalty and Encourage More Purchases

If you want to further increase your sales, you clearly need to think of ways on how you can encourage repeat customers. One way to do is it by increasing the value of the reward as your customers move up the loyalty ladder. With this type of system you eliminate the problem of members forgetting their points and never redeeming them since the time interval between purchase and gratification is too long.

Partner With Another Company For Irresistible Offers

Strategic partnerships for customer loyalty is very effective for customer retention. By fully understanding your customers and their every-day lives as well as their purchase process, you will be able to determine which company is ideal to partner with. When implementing a partnership plan with another company, it is important that you provide your customers with value beyond what your company can offer. By doing so, you make your customers feel that you understand their needs and you are willing to help them achieve it even if it is not directly related to your products and services.

Have you tried implementing a loyalty program? Did it work? Share what tactics worked and what didn’t in the comments section!

Below are some ways to give and get customer love.

Feature the success of your customers in case studies and testimonials

While the main benefit of this strategy will be seen on your end, highlighting your happy and satisfied customers will also boost their egos. Customer success stories can be an effective sales tool. By featuring the success of your customers on your website by brandishing their success for other people and businesses to see, they will feel a sense of pride.

Offer Exclusivity

Make your customers feel special and give them exclusive access to different things to show that you value their customer status. Try to invite them to test your new product features and ask their feedback. Make them the first to try out your new offering and offer discounted rates to loyal customers who always pay on time. By making your customers feel special, you enhance customer satisfaction thereby improving your customer retention rate.

Grandfather Loyal Customers

If you are charging your customers monthly and you increase the price of the product they are subscribed to, why not lock in their rate which is commonly known as grandfathering. No matter what changes you make in your promotions or in your plans, grandfathered customers won’t get affected. By doing this, you again enhance your customer retention rate.

Give Social Media Recognition

Spread customer love using social media channels and respond to positive mentions of your brand and products. Retweet your customers’ tweets and do not forget to show that you appreciate the love you are getting from your fanbase. By using your social media accounts to recognise customer success, happiness, and interests, you prove to your customers that you indeed care about them and not just on the business side of things but also on a personal level.

In Summary

There’s really no need to pay influential people to be your brand advocates. So long as you show your customers some love and you appreciate their loyalty, your customers will never leave you and they’ll even be the one to promote your product within their networks for free!

How do you show your customers you love them? Share them in the comments or tweet us your answers!

Though HTML emails may seem scary,  they are attractive and engaging compared to plain text emails. In fact, according to a recent study we read, html emails got a 50% better click through rate compared to plain text emails. If you want to brand your campaign and want to show off your products, HTML can certainly help you make your campaigns more attractive and appealing.

Below are ways on how you can wake up your email campaign and effectively design it.

Incorporate Your Brand On Your Campaigns

HTML enables you to style your campaign and design them according to your brand’s online identity. With HTML, you can add images,company logos, and use backgrounds that match the colors and fonts of your website.

Be Proud of Your Products and Show Them to Your Readers

Images in email are not just for online retails stores. Even photographers, web designers, and artists can display their work of art in their emails. By incorporating an image on your email campaigns, emotions or thoughts that are hard to explain can be easily conveyed.

Incorporate Videos To Your Emails

If images can instantly liven up your email marketing campaign, videos will surely take it to the next level. Until recently you couldn’t embed videos into emails but with a little bit of coding knowledge this can now be achieved.

In essence, videos tend to be more dynamic and engaging compared to images. Videos can also be an excellent selling point for your business.

Try to Keep Your Readers Interested So They will Keep On Reading

A brilliant way to design your campaign is by creating an eye path enticing your customers to read further.

A good way to achieve this is to use a big picture and text that is half on the fold area of the message. Designing your email campaign this way will spark the curiosity of your readers thereby teasing them to read your entire email message. Unlike boring plain text emails, HTML emails can persuade your readers to go through the rest of your message.

In Summary

Understand what your email marketing strategy is and how you will use it to achieve steady traffic to your site is paramount to email marketing. Though some people love the simplicity of plain text emails, many prefer to design their campaigns for a more appealing impact.